Kevin Townsend

Kevin Townsend
Founder/ Managing Partner , Science + Fiction


Kevin Townsend is a 25-year veteran of the Entertainment and Marketing industries. In 2002 he
founded Science + Fiction and has been one of the pioneering evangelists in the Branded
Programming industry for over a decade. Science + Fiction has become the leader in the
branded programming world, producing the smash hits “The Rookie” (based on the hit Fox TV
show “24”) and “In The Motherhood”, one of the most watched Online programs in 2008,
among other shows. Science + Fiction’s ability to unite the entertainment and marketing
industries at the core of their respective strengths, creative development, has made S+F the go-
to studio for advertisers and distribution channels to enter the branded programming space.

He spent most of the 1990’s as a key member of George Lucas’s management team at Industrial
Light + Magic and ILM’s parent company, Lucas Digital. At ILM he grew the marketing &
commercial division into one of the most prolific production companies in the world while
managing an almost 200% growth in revenue year over year. Expanding its offerings to include
Live Action, Visual Effects, and Post Production all under one roof, Kevin pioneered a
production methodology that is now commonplace throughout the industry. In addition, he
created a division of ILM Commercial Productions dedicated to the growing need to help
advertisers migrate into the convergence media realm.

Prior to joining Lucas Digital, he had a ten-year career as an independent producer. With clients
as varied as Coca-Cola, Steven Spielberg, and Megadeth, his career has touched on all aspects
of film making, from feature film & television, to music videos & commercials. Kevin has
worked on six out of the seven continents and produced in some of the most exotic and remote
locales in the world. A multiple Clio, MTV Music, AICP/Moma, Cannes Lion, One Show,
Belding, ADC, and Emmy nominee/winner, he has been associated with some of the most
successful entertainment/advertising/brand building exercises in recent memory.

A Master Rank Skydiver, former Guardian Angel and student of American history and film, he
is a father of four, and lives in Marin county California.


Social Media Marketing
Location: 2002 Level:
Tania Yuki (comScore, Inc.), Ivan Askwith (Big Spaceship), Alex Barkaloff (Lionsgate), Kevin Townsend (Science + Fiction)
Average rating: **...
(2.58, 12 ratings)
The convergence of digital media and the increased popularity of transmedia storytelling demands better gadgets, apps, set top boxes and devices. But what do people really want, and how can we ensure that our strategies keep pace with changing needs? comScore’s Tania Yuki will unveil fresh insights about how best to capture the increasingly fragmented attention of TV and video viewers. Read more.
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