Matthew Langie

Matthew Langie
Director of Product Marketing, Omniture, An Adobe Company

Website

Matthew Langie is Director of Product Marketing for the Omniture Business Unit, Adobe Systems Incorporated, where he spearheads product marketing for the industry-leading web analytics solutions including Omniture SiteCatalyst and Omniture Discover.

Langie has extensive software marketing management experience including leadership roles at WebTrends, Infor Global Solutions, Datastream, and Hewlett-Packard. Previously, he built the marketing team for the entertainment software company founded by best-selling author Michael Crichton, and led marketing and business development efforts for the software technology research lab at Intel.

He holds a BBA in marketing from the University of Notre Dame and an MBA from the University of Texas at Austin, where he was recognized with the Texas Business Hall of Fame foundation award and scholarship. He is a former Air Force officer, separating at the rank of Captain. Mr. Langie also serves on the Board of Directors for the Web Analytics Association.

Sessions

Intensive
Location: 2016 Level:
Alistair Croll (Solve For Interesting), Sean Power (Watching Websites), Eric Feinberg (ForeSee Results), Ryan Holmes (HootSuite), Erin Hunter (comScore, Inc.), Ryan Kuder (Biz360), Matthew Langie (Omniture, An Adobe Company), John Lovett (Web Analytics Demystified), Dave McClure (500 Hats), Hiten Shah (CrazyEgg / KISSmetrics), Chris Slowe (reddit.com), Kevin Weil (Twitter, Inc.)
Average rating: ***..
(3.25, 8 ratings)
This workshop sets the record straight on what works and what doesn’t in community measurement. Effective social media comes from having the guts to try unique, memorable campaigns, the discipline to measure their successes and failures, and the wisdom to learn from the results. That’s what applied community analytics is about, and it’s what you’ll learn in this workshop. Read more.
Focus on Analytics, Focus on Mobile
Location: 2009 Level:
Matthew Langie (Omniture, An Adobe Company)
Average rating: **...
(2.83, 6 ratings)
As mobile explodes across the tech sector, it's crucial that marketers understand the behavior of mobile users to appropriately position messaging and target campaigns. Businesses can significantly increase the ROI of their mobile initiatives through such optimization and targeting efforts. Read more.
Silverlight Showcase
Sponsors
  • Microsoft Corporation
  • .CO
  • Adobe Systems, Inc.
  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet
  • SOASTA

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

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