John Belanger

John Belanger
Senior Business Architect, Customer Advocacy, Yahoo! Inc.


John brings 15 years of online experience design, high-level user quality management, business analysis, and enterprise information architecture experience to his role as Senior Business Architect for Yahoo!’s new Customer Advocacy group. He seeks to create a holistic framework of customer experiences, the Yahoo! brand promise, and core business operations to create an end-to-end Yahoo! services architecture. Though he often uses the term “social business”, he secretly believes that “social” is the current label for the ever-growing technological transparency in massively complex, semantically-oriented, user-centered services design.

From 1996 to 1999 John developed systems and processes for both Apple’s Customer Quality Feedback and Integration Quality groups, providing in-depth user-level quality feedback for all Apple products. From 1999 to 2007 he led the Experience Framework Architecture at Nortel Networks, leading online experience, technical development, and mergers & acquisition integrations for the front office. Prior to joining Yahoo! in 2010, John was the Director of User Experience at Symantec Corporations where he founded and led the Business Architecture Council whose main objectives were operational transformation through a multidisciplinary approach featuring anthropology, business process improvement, and services portfolio management.


Focus on Enterprise
Location: 2009 Level:
Moderated by:
Natalie Petouhoff (Ex Forrester Research)
John Belanger (Yahoo! Inc.), Jaeme Laczkowski (LeapFrog Enterprises, Inc.), Keith Redfield (Juniper Networks), Lois Townsend (Hewlett Packard Consumer Support)
Average rating: ****.
(4.30, 10 ratings)
This panel will define what Web 2.0 and enterprise social communities look like today, discuss the basis for deriving business value from them, and also talk about how these communities are the future of customer support. The panel will also explore how Web 2.0 communities and Social CRM will not only improve services, but also deliver innovation and brand promotion. Read more.
Silverlight Showcase
  • Microsoft Corporation
  • .CO
  • Adobe Systems, Inc.
  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet

Rob Koziura
(415) 947-6111

Kaitlin Pike
(415) 947-6306

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