Marcus Nelson

Marcus Nelson
Director of Product Marketing, Salesforce.com

Website | @marcusnelson

Marcus Nelson is a recovering entrepreneur, adviser to startups, and Director of Product Marketing for salesforce.com. His many hats at the company include social media engagement, user experience for product trials, strategic partnerships, and small business marketing. In his spare time, Marcus rummages through Omniture, massages test & target variances, and occasionally looks for lift in form completes & sales conversion.

Past adventures for Marcus include co-founding UserVoice, a customer feedback service, Superstarch, a web strategy & design consultancy, and developing a hyper-local citizen-journalism blog called CitizenWausau. In the ’90s, Marcus and his twin brother Angus, smuggled Bibles into the former Soviet Union, joined J.Crew as catalog models, and later founded the first Internet cafe in Wisconsin.

Marcus is very active on Twitter, prefers Gowalla for its pretty pictures, and loves to tell stories. He holds a piece of paper saying he studied Theology, and is a double drop-out from two Universities.

Sessions

Focus on Analytics
Location: 2009 Level:
Moderated by:
Sean Power (Watching Websites)
Panelists:
Marcel LeBrun (Radian6), Daniel Lu (SlideShare), Marcus Nelson (Salesforce.com), Dharmesh Shah (HubSpot)
Average rating: ***..
(3.12, 8 ratings)
There's an increasing amount of debate in the industry over the merits of capturing granular data over aggregate trends. On one hand, granular data gives you the power to understand a single user's actions and intent. On the other hand, metrics revolving around individuals give you indicators, not predictors. Is the notion of "follower count" today's equivalent of yesterday's "website hit"? Read more.
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