Heather Hilleren

Heather Hilleren
Founder & CEO, Local Dirt

Website

www.localdirt.com is a national logistics & marketing SaaS for local food. Funded by National Science Foundation and OATV. Think it’s easy working with gov, techs, corp, foodies and farmers? Try it.

Sessions

2:35pm–3:25pm Wednesday, 05/05/2010
What Our Users Will Pay For
Strategy & Business Models
 Location: 2005 Level:
Moderated by:
Eric Wilhelm (Instructables.com)
Panelists:
Armen Berjikly (Experience Project), Heather Hilleren (Local Dirt), Rich Reimer (Grouply)
Average rating: **...
(2.12, 8 ratings)
2009's drastic reduction in online advertising forced us to rethink Instructables' ad-driven business model, and quickly build new revenue generating products, primarily in the form of paid subscriptions. This panel discussion will investigate the changing business models of Instructables and three other small web-based business. Read more.
Silverlight Showcase
Sponsors
  • Microsoft Corporation
  • .CO
  • Adobe Systems, Inc.
  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet
  • SOASTA

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

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