Ingrid Sanders

Ingrid Sanders
Director, AdAdvisor, TARGUSinfo

Website

Ingrid leads business development for AdAdvisor® a verified audience targeting solution by TARGUSinfo®. Working closely with leaders throughout the digital ecosystem, she provides strategic support to agencies, demand-side platforms, ad networks, ad exchanges, publisher optimizers, website analytics and site optimization platforms seeking to effectively leverage 3rd party data.

Ingrid joined TARGUSinfo from Active Network, where, as General Manager Online Advertising, she was responsible for the profitability of www.Active.com media properties. Previously she worked with search marketing firm Acronym Media to launch new practice areas in online advertising, affiliate marketing, and website analytics. Ingrid also held the position of Director, Strategy & Research, for www.IridiumGroup.com and spent four years working in Milan, Italy, where she lead multi-national digital marketing programs for Think S.p.A.

Ingrid holds a Bachelor of Journalism and a Bachelor of Arts from the University of Missouri-Columbia and MBA from SDA Bocconi University in Italy.

Sessions

Moderated by:
Satya Patel (Battery Ventures)
Panelists:
Mathew Greitzer (Razorfish), Fran Maier (TRUSTe), Ingrid Sanders (TARGUSinfo), Omar Tawakol (BlueKai)
Average rating: ***..
(3.50, 8 ratings)
Online data collection is fueling a new wave of behavioral targeting, but does the potential effectiveness justify its real or perceived invasiveness? Experts from across the advertising ecosystem will provide a reality check on the balance between privacy protection, user experience, and ad revenue; and share insights into encouraging mutually beneficial web site interactions. Read more.
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