Catherine "Cat" Spurway

Catherine "Cat" Spurway
Vice President, Strategy & Marketing, PointRoll

Website | @pointroll

Responsible for strategically aligning opportunities, resources and divisions as well as overseeing the entirety of PointRoll’s market-facing brand positioning and communications programs, as the Vice President of Strategy and Marketing Catherine leads strategic business, client, and marketing efforts that span product and partnership development, market education, and internal team development. The driving force behind PointRoll’s innovative and effective marketing approach, Catherine strategically built the company’s marketing team in 2006 before turning the tables and working directly with PointRoll clients to further their digital goals as the Regional Director of Sales for the Southeast. Catherine successfully established and built out PointRoll’s Southeast sales office in Atlanta, leading the team in providing compelling and measurable rich media video, social and mobile programs to clients including BBDO, UPS, Disney and more.

Early in her career Cat managed direct marketing efforts for Walmart, Saks Fifth Avenue and Bergdorf Goodman, parlaying her agency and advertiser experience into a consulting director role with GailForce Communications where she did brand strategy work for clients including ALC and ARAMARK. Catherine earned a BA from Denison University and is a Member of organizations including The Georgia Executive Women’s Network, the American Marketing Association where she led a pro-bono marketing project as part of the Non-Profit special interest group, and the Atlanta Interactive Marketing Association where she served on the Board.

Sessions

Social Media Marketing
Location: 2002 Level:
Moderated by:
Richard Jalichandra (Technorati)
Panelists:
Catherine "Cat" Spurway (PointRoll), Chris Jaffe (Yahoo! Inc.), Adam Taisch (Sprout Builder)
Average rating: ***..
(3.50, 4 ratings)
"Social" means different things to different people in the online display advertising space. This panel is challenged to identify what "social" means for online advertisers and how next generation of online advertising will integrate social content and connectivity. And, where is the line between social relevancy and anti-social practices that use personal information inappropriately? Read more.
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