Brad Jefferson

Brad Jefferson
CEO & Co-founder, Animoto

Website | @brad_animoto

As CEO of Animoto, Brad leads the charge in driving Animoto to be the global standard for consumers and businesses to automatically create professional-looking video from images, video clips and music. Prior to co-founding Animoto in 2006, Brad spent eight years with Onyx Software where he saw the company grow from a 17-person start-up to an 800-person public company and eventually through an acquisition. At Onyx, Brad managed Sales Operations and the Professional Services team and customer base in the western US. Brad graduated from Dartmouth College and currently resides in Oakland, CA.


Strategy & Business Models
Location: 2005 Level:
Moderated by:
Chris Anderson (3D Robotics)
Christopher Dean (Skype), Brad Jefferson (Animoto), Joe Kennedy (Pandora)
Average rating: ***..
(3.77, 26 ratings)
It's no secret that startups need a strong business model to stay afloat in a continuously challenging economy. This session focuses on the good, bad and ugly of the freemium model, shared by the executives of three successful companies based on one. Why go freemium? Where do you draw the “free” line? And how do you convert users to customers? Read more.
Silverlight Showcase
  • Microsoft Corporation
  • .CO
  • Adobe Systems, Inc.
  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet

Rob Koziura
(415) 947-6111

Kaitlin Pike
(415) 947-6306

View a complete list of Web 2.0 Expo contacts.