Armen Berjikly
Founder and CEO, Experience Project

Website | @ExperienceProj

An honors graduate of Stanford University with a bachelor’s in computer science, Armen’s primary research focus was human-computer interaction, where he worked closely with professor Clifford Nass, author of the groundbreaking HCI work, The Media Equation. Later, Armen went on to obtain a master’s degree in management science and engineering, also at Stanford, with an emphasis on organizations, technology and entrepreneurship. Armen was also a Mayfield Fellow, a prestigious fellowship that provides intensive training in entrepreneurship in the field of engineering. Armen’s idea for Experience Project came about in response to his support of a friend who was diagnosed with the life changing illness of multiple sclerosis; he designed an online support community that would empower MS patients by sharing knowledge and experiences on what it is really like to live with MS. It gave voice to a group of people known to suffer in silence, and the opportunity to be among new friends, those who truly understood each other’s challenges. He soon realized that sharing real-life experiences had the potential for helping anyone dealing with challenging issues and soon launched the Experience Project – the first anonymous social experience website. The site encourages sharing experiences, giving advice, or just being there for someone to talk to.


Strategy & Business Models
Location: 2005 Level:
Moderated by:
Eric Wilhelm (
Armen Berjikly (Experience Project), Heather Hilleren (Local Dirt), Rich Reimer (Grouply)
Average rating: **...
(2.12, 8 ratings)
2009's drastic reduction in online advertising forced us to rethink Instructables' ad-driven business model, and quickly build new revenue generating products, primarily in the form of paid subscriptions. This panel discussion will investigate the changing business models of Instructables and three other small web-based business. Read more.
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