John McRee
Lead User Experience Architect , EffectiveUI


John McRee brings 10 years of experience to his role as a lead user experience architect for EffectiveUI. Specializing in design process management, user research, persona development, information architecture and interaction design, John creates highly engaging architecture and interaction models that drive exceptional user experiences.

John joined EffectiveUI in 2007 as an interaction designer and has worked on high-profile projects such as Herff Jones’ eDesign and ABN AMRO. In this role, he partnered with Adobe to provide UX consultation to Mercedes Benz. Most recently, he worked on Qwest Communication’s business-to-business Web portal, which has seen in an increase in site traffic and lead generation within months of its launch.

Earlier in his career, John worked as a lead interaction designer for Quark Inc., where he was instrumental in overhauling its flagship product with QuarkXpress 8. Prior to his experience in software design, he designed e-travel and e-commerce sites, including, CheapTickets and eBags.

Likened by his peers to Mikey, the finicky four-year-old who popularized the Life cereal commercials in the ’70s and early ’80s, John is a man whose satisfaction with a piece of software means it has to be good. It is his empathy for clients and their end users, in addition to his own frustrations with software, which drives him to design highly intuitive and engaging interfaces.

John earned his Bachelor of Arts degree in sociology from the University of Denver. As an undergraduate, he also focused his studies on technical communication.


Design & User Experience
Location: 2001 Level:
John McRee (EffectiveUI)
Average rating: ***..
(3.09, 33 ratings)
Unlike building a bridge where engineers can precisely plan ahead for the challenges ahead of them, the process of software development is more comparable to that of war, where the battlefield is complex, dynamic and unpredictable. Using examples from his new book, published by O’Reilly Media, John McRee will discuss “Effective UI: The Art of Building Great User Experience in Software.” Read more.
Silverlight Showcase
  • Microsoft Corporation
  • .CO
  • Adobe Systems, Inc.
  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet

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(415) 947-6306

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