Randy Farmer

Randy Farmer
Principal, MSB Associates

Website | @frandallfarmer

F. Randall “Randy” Farmer is the co-author of the new O’Reilly/Yahoo! Press
book: Building Web Reputation Systems. He has been creating online community
systems for over 30 years, and has co-invented many of the basic structures
for both virtual worlds and social software. His accomplishments include
numerous industry firsts (such as the first virtual world, the first
avatars, and the first online marketplace). Randy worked as the community
strategic analyst for Yahoo!, advising Yahoo properties on construction of
their online communities. Randy was the principal designer of Yahoo’s global
reputation platform and the reputation models that were deployed on it which
provided the core lessons detailed in the new book.


Design & User Experience
Location: 2001 Level:
Randy Farmer (MSB Associates), Bryce Glass (Manta Media, Inc.)
Average rating: ****.
(4.19, 16 ratings)
Designing a reputation system is hard. Do it right, and you're likely to draw from disciplines as disparate as computer science, sociology, user experience design and behavioral economics. Do it wrong, and you could wreak horrible downstream effects on the morale, motivations and mindset of your community. Read more.
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