Jessica Faye Carter

Jessica Faye Carter
Founder and CEO, Toour

Jessica Faye Carter is president of Heta Corporation, a consulting firm. In this role, she advises organizations on issues related to cultural and gender diversity, and on engaging these demographics with social technology.

Jessica is the author of an upcoming article, The Coming Wave—Exploring Women, Innovation, and Social Technology and is a guest writer for Mashable. Her work has been cited in the Associated Press, Working Mother Magazine, and Essence, and she has appeared on PBS and TVO.

Jessica recently founded Toour, a social travel application where users create and share tours of their favorite places around the world.

Jessica speaks frequently at conferences and corporate events on topics related to social technology, women, and diverse consumers and employees. Her previous engagements include: Social Media Brasil, Goldman Sachs’ Multicultural Women’s Exchange, Web 2.0 Expo – SF, NASA – Marshall Space Flight Center, and annual diversity conferences for The Conference Board and The Society for Human Resource Management.

Jessica is a member of the advisory board for Web 2.0 Expo – New York and is the founder of Open Diversity, an initiative to embrace social technologies in corporate diversity and inclusion efforts.

She is a frequent speaker on issues related to culture, women, and social media. Her most recent initiative, Open Diversity & Inclusion helps organizations leverage social technologies to enhance their culturally-focused internal efforts.

Jessica was previously a corporate lawyer and holds a JD and an MBA from Duke University, and a BA in economics from Spelman College. She’s on Twitter @jescarter.

Sessions

Social Media Marketing
Location: 2002 Level:
Average rating: ***..
(3.80, 10 ratings)
Wondering how to reach diverse audiences using social media? Find out what companies like American Airlines, the NBA, PepsiCo., and Unilever are doing to engage multicultural consumers. Learn about the attributes and value systems of multicultural social media users, and get started developing culturally relevant campaigns that will result in strong reverberations in varying markets. Read more.
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Sponsors
  • Microsoft Corporation
  • .CO
  • Adobe Systems, Inc.
  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet
  • SOASTA

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.