Todd Zaki Warfel
Principal Designer, Messagefirst

Website | @zakiwarfel

Todd Zaki Warfel is a Principal Design Researcher and founder of Messagefirst, a Philadelphia-based design research consulting firm, where he blends research and design to evolve products in innovate and beautiful ways. Todd is a dynamic speaker and storyteller by nature. He’s rarely short on details. He is an active member in a number of industry communities and organizations, including the Information Architecture Institute, IxDA, and UPA.

Todd’s clients have included Albertsons, AT&T Wireless, Bankrate, Bank of America, Citibank, Comcast, Cornell University, IntraLinks, The Hartford, LA Times, Motorla, Palm, and SBC.

Todd currently lives in Philadelphia and blogs at toddwarfel.com. His upcoming book ‘Practical Prototyping’ will take a hands-on approach, enabling you to develop prototypes with minimal muss and fuss. The book discusses how prototypes are more than just a design tool by demonstrating how they can help you market a product, gain internal buy-in, and test feasibility with your development team. Todd is co-authoring a book on research methods due out in 2010.

Sessions

Workshop
Location: 2001 Level:
Russ Unger (18F), Todd Zaki Warfel (Messagefirst), Fred Beecher (Evantage Consulting)
Average rating: ****.
(4.00, 7 ratings)
This workshop will be presented in two parts and will revolve around a single design problem. When the workshop begins, the leaders will present the design problem to the participants. In these groups, attendees will tackle the design problem through sketching and review sessions. At the end of the sketching activity, the teams will each choose their best sketch and will refine a final solution. Read more.
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Sponsors
  • Microsoft Corporation
  • .CO
  • Adobe Systems, Inc.
  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet
  • SOASTA

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

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