Rebecca Thorman

Rebecca Thorman
PR & Communications,

Website | @alice

Rebecca manages community and PR at the start-up company in Madison, Wisconsin. is changing the way consumers shop for and purchase Consumer Packaged Goods (CPG) like toilet paper, and provides eCommerce and interactive marketing services exclusively to the CPG industry. The company’s eCommerce platform allows CPG manufacturers to create branded storefronts that make it easy for the mainstream consumer to buy all of their household goods online. Alice has been featured on CNN, Rachael Ray, The Today Show, and more, due in large part to’s social media efforts. The Alice co-founders Brian Wiegand and Mark McGuire have an entrepreneur track-record that includes three previous start-up successes including their last company which sold to Microsoft. Rebecca’s favorite brand of toilet paper is Cottonelle.


Location: Keynote Room - 3rd Level Level:
Charlie Kim (Next Jump, Inc. ), Jen Bekman (20x200 | Jen Bekman Projects, Inc.), Rebecca Thorman (
Average rating: ***..
(3.84, 57 ratings)
eCommerce is a term you heard bandied around in 1997 to describe a then-hot segment of the web. Today, well over a decade later, you might assume that eCommerce is stable--even boring. Think again. A new crop of start-ups is reexamining what the web can do for commerce, invigorating the sector with smart analyses and compelling business models. Read more.
Social Media Marketing
Location: 2002 Level:
Rebecca Thorman (
Average rating: ****.
(4.16, 32 ratings)
This session will teach attendees how successfully validated an unknown brand and built recognition, affinity and trust with key influencers through an integrated social media strategy. The key points will include: - How to introduce an unknown brand to key influencers - How to build an integrated social media strategy - How to keep the momentum and generate enthusiasm Read more.
Silverlight Showcase
  • Microsoft Corporation
  • .CO
  • Adobe Systems, Inc.
  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet

Rob Koziura
(415) 947-6111

Kaitlin Pike
(415) 947-6306

View a complete list of Web 2.0 Expo contacts.