Melissa Jordan

Melissa Jordan
Senior marketing representative/senior web producer, Bay Area Rapid Transit

Website | @sfbart

Melissa Jordan has worked at BART as senior marketing representative since June 2008. Her areas of responsibility include content management for the www.bart.gov website and development of BART’s social web strategy. She produces BART’s Twitter feed at www.twitter.com/sfbart and blogs at sfbart.posterous.com. Before joining BART, she spent two decades as a reporter and editor for news organizations including The Associated Press and the San Jose Mercury News. She is a graduate of Columbia University Graduate School of Journalism and the University of Georgia.

Sessions

11:00am–11:50am Wednesday, 05/05/2010
Location, Location, Location: The Hot Trend in Social Media Marketing
Social Media Marketing
 Location: 2002 Level:
Melissa Jordan (Bay Area Rapid Transit), Tristan Walker (Foursquare Labs, Inc)
Average rating: ****.
(4.18, 22 ratings)
Location-based services are changing social media marketing in a big way. The phenomenon of the real-time “check-in”-–and the value associated with it-–give marketers a rich new vein of customer interaction and information to tap. Foursquare is a leader in the growing space of location-based services, and BART was one of their first brand partnerships. Read more.
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