Cordell Ratzlaff

Cordell Ratzlaff
Creative Director, Kapitall


Cordell leads Kapitall’s interaction design and user experience. He is passionate about creating products that people fall in love with. He has designed a wide assortment of software applications and hardware devices for all types of people—from six-year-old girls to astronauts.

During a nine-year career at Apple, Cordell led Apple’s Human Interface Group, which designed major releases of the Macintosh operating system from Mac OS 8 through Mac OS X. As a Creative Director at Frog Design, Cordell designed compelling products for companies such as Disney, Hewlett-Packard, Microsoft, Yahoo!, Intel, Johnson & Johnson, and DaimlerChrysler.

Born and raised in the Midwest, Cordell has spent the past 25 years enjoying the California sunshine.


Design & User Experience
Location: 2001 Level:
Cordell Ratzlaff (Kapitall)
Average rating: **...
(2.58, 26 ratings)
Few things are as uninspiring as a traditional financial services web site. Borrowing techniques from video games and social networking, Kapitall aims to transform the way we learn, collaborate and trade. We’ll show how we designed a user experience that gets people actively engaged in what many find to be a complicated and intimidating process. Read more.
Silverlight Showcase
  • Microsoft Corporation
  • .CO
  • Adobe Systems, Inc.
  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet

Rob Koziura
(415) 947-6111

Kaitlin Pike
(415) 947-6306

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