Jeff Veen

Jeff Veen
Design Partner, True Ventures


Jeff Veen is a design partner at True Ventures, where he spends his time helping companies create better products. He does this as an advisor, as well, for companies including, Medium, and WordPress. Previously, Jeff was VP of design at Adobe after they acquired Typekit, the company he cofounded and ran as CEO. He was also one of the founding partners of the user experience consulting group Adaptive Path. While there, he led Measure Map, which was acquired by Google. During his time at Google, Jeff redesigned Google Analytics and led the UX team for Google’s apps. Much earlier, Jeff was part of the founding web team at WIRED magazine, where he helped build HotWired, Web Monkey, Wired News, and many other sites. During that time, he authored two books, HotWired Style and The Art and Science of Web Design.


Design & User Experience
Location: 2001 Level:
Moderated by:
Jeff Veen (True Ventures)
Stephen Coles (FontShop/Typographica), Paul Irish (Google Chrome)
Average rating: ****.
(4.18, 11 ratings)
After 15 years of contenting ourselves with system fonts, type in images, or hacks with Flash, we can finally use real fonts on the web. With broad browser support for CSS @font-face, a new era of web typography is dawning. But that's only the beginning. New technical hurdles, new font formats, and new licensing restrictions need to be considered. Read more.
Silverlight Showcase
  • Microsoft Corporation
  • .CO
  • Adobe Systems, Inc.
  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet

Rob Koziura
(415) 947-6111

Kaitlin Pike
(415) 947-6306

View a complete list of Web 2.0 Expo contacts.