Kristina Halvorson

Kristina Halvorson
Founder, Brain Traffic

Website | @halvorson

Kristina Halvorson is the founder and president of Brain Traffic, a nationally-renowned agency specializing in content strategy and writing for websites.

Widely recognized as one of the country’s leading content strategists, Kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and when your customers need it most. She is the author of Content Strategy for the Web (New Riders, August 2009), the first book to be published defining content strategy and its value.

In 2009, Kristina curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. She has appeared as a featured speaker at Web 2.0 Expo, IA Summit, Future of Web Apps, Future of Web Design, An Event Apart, Voices That Matter, Online Marketing Summit, SXSW Interactive, j. boye, and Do It with Drupal. She will be delivering the keynote address at the first-ever Content Strategy Summit in Paris, France, April 2010.


Social Media Marketing
Location: 2002 Level:
Kristina Halvorson (Brain Traffic)
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The web industry is abuzz with The Next Big Thing… content strategy! Why? Because content is hard. It's messy, it's complicated, and it's expensive. Content strategy to the rescue! This session will teach you about core tools and processes you can take advantage of right now. And when you do, you'll see immediate results: better, more manageable content your audiences will actually care about. Read more.
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