Eric Wilhelm


Eric is the founder and CEO of, a DIY project-sharing website. He earned his Ph.D. in Mechanical Engineering at MIT, and is a co-founder of several companies including Squid Labs, Potenco, MakaniPower, and OptiOpia that are respectively involved in innovation research, distributed human-energy, high-altitude wind, and vision measurement and correction.


Strategy & Business Models
Location: 2005 Level:
Moderated by:
Eric Wilhelm (
Armen Berjikly (Experience Project), Heather Hilleren (Local Dirt), Rich Reimer (Grouply)
Average rating: **...
(2.12, 8 ratings)
2009's drastic reduction in online advertising forced us to rethink Instructables' ad-driven business model, and quickly build new revenue generating products, primarily in the form of paid subscriptions. This panel discussion will investigate the changing business models of Instructables and three other small web-based business. Read more.
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