Christy Canida

Christy Canida
Community & Marketing Dir., Instructables.com

Website

Christy Canida is the Community and Marketing Director at Instructables.com. She earned her BS in Biology from MIT, and previously worked in big biotech, transgenic mouse labs, and an aquarium.

Sessions

Focus on Community
Location: 2009 Level:
Christy Canida (Instructables.com), Ilana Rabinowtiz (Lion Brand Yarn Company)
Average rating: ***..
(3.25, 4 ratings)
Brands want to engage with their end users, but often see these communications as fraught with peril. How can brands have genuine, meaningful contact with their users? How do they decide which online communities to target? Can (or should) brands dictate the terms of the conversation? How can brands present their message to stand out from a sea of user-generated content? Read more.
Silverlight Showcase
Sponsors
  • Microsoft Corporation
  • .CO
  • Adobe Systems, Inc.
  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet
  • SOASTA

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.