Marcel LeBrun

Marcel LeBrun
CEO, Radian6

Website | @lebrun

Marcel LeBrun is a serial entrepreneur, media philosopher, and the CEO of Radian6, the social media monitoring company that is used by leading brands such as Dell, Microsoft, Comcast, Kodak, and Pepsi to listen, measure and engage with their customers across the social web.

Marcel believes that “your brand is now the sum of conversations about it”. He loves to talk about the transformative effect of social media on how businesses communicate with their customers (see him riff on the subject in this video), and he has been known to geek out on the topic of social media metrics and measurement.

Marcel @lebrun is active on Twitter and invites you to connect and say hello.

Sessions

Focus on Analytics
Location: 2009 Level:
Moderated by:
Sean Power (Watching Websites)
Panelists:
Marcel LeBrun (Radian6), Daniel Lu (SlideShare), Marcus Nelson (Salesforce.com), Dharmesh Shah (HubSpot)
Average rating: ***..
(3.12, 8 ratings)
There's an increasing amount of debate in the industry over the merits of capturing granular data over aggregate trends. On one hand, granular data gives you the power to understand a single user's actions and intent. On the other hand, metrics revolving around individuals give you indicators, not predictors. Is the notion of "follower count" today's equivalent of yesterday's "website hit"? Read more.
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