Ayat Shukairy

Ayat Shukairy
Managing Partner, Invesp


Ayat Shukairy is co-founder of Invesp, a conversion rate optimization company, and a frequent speaker at industry events such as Search Engine Strategies and Internet Retailer. Shukairy focuses on landing page optimization, website usability and analytics and has led over 100 conversion optimization projects for companies including Skis.com, OPPapers.com, Homegallerystores.com, and HowStuffWorks.com. Shukairy’s work has helped generate an average 35% improvement in conversion rates and online revenue for Invesp clients. She is currently co-authoring a book on conversion optimization with O’Reilly Publishing.


Focus on Analytics
Location: 2009 Level:
Ayat Shukairy (Invesp)
Average rating: **...
(2.13, 30 ratings)
Sure, you know how to create standard reports, but what can you do if you really dig into the analytics? In our session, we’ll show you how to easily create in-depth analytics reports using a variety of sources. Our top 10 customized analytics reports include a motive analysis, click through rate analysis, member vs. non-member analysis, and much more! Read more.
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