Erin Hunter

Erin Hunter
Executive Vice President, comScore, Inc.

Website

Erin Hunter runs the Media, Retail and Technology Practices for comScore, overseeing all aspects of these businesses for the company. In this role, Erin manages the business units responsible for delivering marketplace insights and marketing intelligence for comScore’s blue-chip clients including Microsoft, Google, Yahoo!, Platform A, Sears, Best Buy, Intel, Apple, and hundreds of others. Erin joined comScore in 1999 and has served on comScore’s Executive Committee since 2006. She is a seasoned industry analyst, with a background in marketing, marketing research, statistical modeling, and media consulting.

Prior to joining comScore, Ms. Hunter spent eight years at MMA, a media consultancy in Westport, Connecticut where she used the company’s proprietary regression-based methodology to quantify the return on clients on investment in traditional marketing vehicles. Ms. Hunter had responsibility for engaging and growing relationships with numerous blue chip clients, including Clorox, RadioShack, Procter & Gamble, Nestlé Purina Pet Care, and many others. As Senior Vice President, Ms. Hunter led a landmark effort between MMA, Information Resources, Inc. and Nielsen Media Research to measure the ROI of TV advertising on over 1,000 consumer packaged goods brands. The results of this broad study – titled How Advertising Works 2 – were widely published and utilized within the media industry.

Previously, Ms. Hunter contributed to the growth of the Coors and Keystone brands while at Coors Brewing Company in Denver, Colorado. Ms. Hunter began her career with Procter & Gamble where she was responsible for the marketing research of many established brands in the Soap and Household Cleaning sectors.

Ms. Hunter earned a BBA in marketing summa cum laude from University of Cincinnati and is a frequent speaker at leading industry conferences and events. Erin also holds the World Landspeed tandem record for a motorcycle at 170mph on the Bonneville Salt Flats. She resides with her man and her dog in San Francisco, CA.

Sessions

Intensive
Location: 2016 Level:
Alistair Croll (Solve For Interesting), Sean Power (Watching Websites), Eric Feinberg (ForeSee Results), Ryan Holmes (HootSuite), Erin Hunter (comScore, Inc.), Ryan Kuder (Biz360), Matthew Langie (Omniture, An Adobe Company), John Lovett (Web Analytics Demystified), Dave McClure (500 Hats), Hiten Shah (CrazyEgg / KISSmetrics), Chris Slowe (reddit.com), Kevin Weil (Twitter, Inc.)
Average rating: ***..
(3.25, 8 ratings)
This workshop sets the record straight on what works and what doesn’t in community measurement. Effective social media comes from having the guts to try unique, memorable campaigns, the discipline to measure their successes and failures, and the wisdom to learn from the results. That’s what applied community analytics is about, and it’s what you’ll learn in this workshop. Read more.
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Sponsors
  • Microsoft Corporation
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  • IBM
  • Berlin Partner
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  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
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Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

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