Anthony Franco

Anthony Franco
President , EffectiveUI


A self-described, “usability fanatic,” Anthony Franco, president of Denver-based EffectiveUI, co-founded his company in 2005 under the core belief that people deserve better software.

In his role as president, Anthony is responsible for building and strengthening business relationships, identifying new business opportunities and market solutions for clients and in communicating the value and importance of user experience-driven business strategies.

Anthony considers himself a “serial entrepreneur.” He has founded many successful technology-based consultancy companies beginning in 1998. He is most proud of his success with EffectiveUI, which has experienced substantial grown in just four years, beginning with three employees to nearly 100 to date, and was awarded one of Colorado’s “Best Places to Work” by the Denver Business Journal in 2008.

Anthony has an extensive consulting background, providing award-winning software and user experience direction to Fortune 1000 companies.

Earlier on in his career, Anthony worked in feature post-production where he was responsible for managing technically sophisticated projects at Warner Brothers. He specializes in many disciplines including interface architecture, technology enablement and strategic product visioning.

Anthony has served as a presenter and panelist at many industry trade shows and conferences including Adobe MAX, Web 2.0 Expo, Microsoft MIX, AJAXWorld Conference & Expo and AlwaysOn Media.

Anthony has also authored several industry white papers and articles, including a book, soon to be published by O’Reilly Media, on the process for creating great software. He is also the author and creator of Anthony’s Blog, which details his thoughts on technology trends and applications in addition to the value and importance of usable software in creating exceptional user experiences.


Location: 2001 Level:
Anthony Franco (EffectiveUI), Kelly Goto (gotomedia, LLC), Christopher Bevel (FedEx Services), Adam Burrell (Navy Federal Credit Union), Paul Levine (National Geographic), Drew Onufer (National Geographic)
Average rating: ***..
(3.63, 19 ratings)
The importance of (UX) is at the forefront of technology trends and applications. Users not only expect it, they demand it. The “UX factor” can make (or break) any software’s viability and appeal — whether it’s for the Web, mobile or desktop. In this workshop, experts Kelly Goto and Anthony Franco team-up to present design, research and process strategies to help you put UX theory into practice. Read more.
Location: 2006 Level:
Anthony Franco (EffectiveUI)
Average rating: ***..
(3.45, 22 ratings)
There are many ways to successfully design and develop software, yet even more ways to fail. Under the polite umbrella of “lessons learned,” we explore the pitfalls of inefficient workflows, worst practices and poor communication that will ensure the demise of any software project. You will take away valuable information about what NOT to do when expecting to get decent software out the door. Read more.
Silverlight Showcase
  • Microsoft Corporation
  • .CO
  • Adobe Systems, Inc.
  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet

Rob Koziura
(415) 947-6111

Kaitlin Pike
(415) 947-6306

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