Angela LoSasso

Angela LoSasso
Social Media Strategist, Hewlett-Packard, Co.

Website | @AngelaAtHP

Angela LoSasso is Global Social Media Strategist for HP’s Imaging and Printing Group. In this role, Angela collaborates with HP’s executives, digital strategists, customers and fans to extend HP’s brand, technology and service leadership into thriving social and digital experiences. Angela has specialized in digital and social strategy for more than a decade.

Prior to joining HP, she contributed to the successful launches of digital brands such as Netflix, where she was the Director of Editorial, and CNET, where Angela was the Executive Editor of Reviews. Angela began her career as a journalist, including stints with the Los Angeles Times and Entrepreneur Magazine. She’s a graduate of the Walter Cronkite School of Journalism and Broadcasting at Arizona State University.

You can find her most days (and nights) on Twitter: @AngelaAtHP

Sessions

Social Media Marketing
Location: 2002 Level:
Moderated by:
Ekaterina Walter (Intel)
Panelists:
Angela LoSasso (Hewlett-Packard, Co.), Chelsea Marti (TurboTax), Scott McIlnay (Department of the Navy), Victoria Ransom (Wildfire Interactive), Jeff Widman (BrandGlue.com)
Average rating: ***..
(3.73, 30 ratings)
Ever wonder how brands turn regular customers into loyal advocates? Join this panel of seasoned social media practitioners from Intel, HP, and others as they discuss Facebook lessons learned in the real world, including how to build long-term relationships with customers, encourage deep interactions with fans and innovative ways of incorporating Facebook into your integrated marketing strategy. Read more.
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Sponsors
  • Microsoft Corporation
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  • Adobe Systems, Inc.
  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet
  • SOASTA

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

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