Fran Maier
CEO, President, TRUSTe


Fran Maier is the Executive Director and President of TRUSTe, the leading brand in online privacy. Ms. Maier brings 15+ years of experience building consumer brands and enhancing consumer trust.

Since Ms. Maier joined TRUSTe in 2001, the independent, non-profit has evolved to expand consumer choice from websites to email and most recently consumer downloadable software. TRUSTe has strengthened its monitoring and dispute resolution activities while certifying more than 2000 websites including leading brands such as Yahoo!, MSN, eBay, AOL, Intuit, Nestle, Symantec, the NFL, and Intercontinental Hotel Group. TRUSTe has experienced consistent annual double-digit budget growth under her leadership.

Ms. Maier speaks widely on the issues of privacy, security, and trust, has appeared before the Federal Trade Commission and the US Department of Commerce, and has testified twice before the United States House of Representative’s Subcommittee on Commerce, Trade, and Consumer Protection.

As a co-founder of she established credibility, safety and trust in online dating, making the leading brand. In executive marketing roles at and Kmart’s subsidiary. Ms. Maier has both established new start-up online brands and brought blue-chip offline brands onto the Internet. She is also known for her expertise in online privacy, online marketing best practices, and marketing to women.


Moderated by:
Satya Patel (Battery Ventures)
Mathew Greitzer (Razorfish), Fran Maier (TRUSTe), Ingrid Sanders (TARGUSinfo), Omar Tawakol (BlueKai)
Average rating: ***..
(3.50, 8 ratings)
Online data collection is fueling a new wave of behavioral targeting, but does the potential effectiveness justify its real or perceived invasiveness? Experts from across the advertising ecosystem will provide a reality check on the balance between privacy protection, user experience, and ad revenue; and share insights into encouraging mutually beneficial web site interactions. Read more.
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