Web 2.0 Expo San Francisco 2010 Schedule

Below is the preliminary schedule for Web 2.0 Expo San Francisco. We'll be confirming more sessions and adding them to this schedule in the coming weeks.

Customize Your Own Schedule

Create your own Web 2.0 Expo San Francisco schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

2001
Add Web Fonts: The Time Has Come to your personal schedule
1:00pm Web Fonts: The Time Has Come Jeff Veen (True Ventures), Stephen Coles (FontShop/Typographica), Paul Irish (Google Chrome)
Add Prototyping for Richer User Experiences to your personal schedule
2:05pm Prototyping for Richer User Experiences Chris Griffith (Nortek Security & Control)
Add What is Global Web 2.0: Or How to Reach 95% of the World to your personal schedule
3:10pm What is Global Web 2.0: Or How to Reach 95% of the World Michael McKenna (Yahoo! Inc.)
2005
Add Social Games 2.0: Myth, Fact and a Grand Future to your personal schedule
1:00pm Social Games 2.0: Myth, Fact and a Grand Future John Davison (GamePro Media), Omar Abdelwahed (Ubisoft Entertainment), Ilja Rotelli (Wizards of the Coast), Eric Todd (Playdom), Simon Jeffrey (ngmoco:))
Add Lean Product Management for Web 2.0 Products to your personal schedule
2:05pm Lean Product Management for Web 2.0 Products Dan Olsen (The Lean Product Playbook)
Add Massively Distributed Work to your personal schedule
3:10pm Massively Distributed Work Lukas Biewald (Weights & Biases)
2002
Add Privacy and Free Speech: It's Good for Business to your personal schedule
11:00am Privacy and Free Speech: It's Good for Business Andrew Bridges (Winston & Strawn, LLP), Lauren Gelman (Blurry Edge Strategies), David Hornik (August Capital), Raman Khanna (ONSET Ventures), Brian Knapp (Loopt), Nicole Ozer (ACLU of Northern California)
Add Did Social Media Hijack My Marketing and Communications Strategies? How to Survive in a Post-Facebook World to your personal schedule
1:00pm Did Social Media Hijack My Marketing and Communications Strategies? How to Survive in a Post-Facebook World Michael Smith (The Association of Former Students of Texas A&M)
Add Content Strategy for the Real World to your personal schedule
2:05pm Content Strategy for the Real World Kristina Halvorson (Brain Traffic)
2009
Add Build Your Own Contributors (One Part at a Time) to your personal schedule
11:00am Build Your Own Contributors (One Part at a Time) Denise Paolucci (Dreamwidth Studios), Mark Smith (Dreamwidth Studios)
Add Picture the Impossible: How an Online Game Can Change Your Offline Community to your personal schedule
1:00pm Picture the Impossible: How an Online Game Can Change Your Offline Community Elizabeth Lawley (Rochester Institute of Technology)
Add Brand and Customer Communication to your personal schedule
2:05pm Brand and Customer Communication Christy Canida (Instructables.com), Ilana Rabinowtiz (Lion Brand Yarn Company)
Add Creating a Culture of Sharing to your personal schedule
3:10pm Creating a Culture of Sharing Josh Crandall (Netpop Research, LLC), Jack Herrick (wikiHow), Mike Linksvayer (Creative Commons), Emily Richards (ArtisTech Media)
2006
Add Fighting Spam at Flickr to your personal schedule
11:00am Fighting Spam at Flickr Mikhail Panchenko (New Relic), Simon Batistoni (Yahoo! Inc (Flickr))
Add RIA Problems You Never Knew Existed to your personal schedule
1:00pm RIA Problems You Never Knew Existed Kevin Hoyt (Adobe Systems, Inc.)
Add Web Services Provider Worst Practices to your personal schedule
2:05pm Web Services Provider Worst Practices Adam Trachtenberg (LinkedIn)
Add Harnessing the Power of HTML5 Web Sockets to Create Scalable Real-time Applications to your personal schedule
3:10pm Harnessing the Power of HTML5 Web Sockets to Create Scalable Real-time Applications Peter Lubbers (Kaazing ), Brian Albers (Kaazing )
2010
Add Monetizing the Refresh – Advertising and the Realtime Web to your personal schedule
11:00am Monetizing the Refresh – Advertising and the Realtime Web Brad Stone (New York Times), Anamitra Banerji (Twitter), Tobias Peggs (OneRiot), Eric Picard (Microsoft), Brian Pokorny (DailyBooth), Christina Wodtke (Wodtke Consulting)
Add Mobile Location Streams to your personal schedule
2:05pm Mobile Location Streams Brady Forrest (O'Reilly Media, Inc.), Nicole DeMeo (SachManya LLC), Elad Gil (Twitter), Steve Lee (Google), Martin May (Brightkite)
2014
Add Welcome to your personal schedule
9:00am Plenary
Room: Keynote Room - 3rd Level
Welcome
Add State of the Internet Operating System to your personal schedule
9:05am Plenary
Room: Keynote Room - 3rd Level
State of the Internet Operating System Tim O'Reilly (O'Reilly Media, Inc.)
Add A Web Nerd's Approach to Building a Massively-Multiplayer Game to your personal schedule
9:25am Plenary
Room: Keynote Room - 3rd Level
A Web Nerd's Approach to Building a Massively-Multiplayer Game Stewart Butterfield (Slack), Cal Henderson (Flickr)
Add A Data-driven Look at the Real-time Web Ecosystem to your personal schedule
9:35am Plenary
Room: Keynote Room - 3rd Level
A Data-driven Look at the Real-time Web Ecosystem Hilary Mason (Cloudera Fast Forward Labs)
Add Triage and Capture: Rethinking Mobile Email to your personal schedule
9:50am Plenary
Room: Keynote Room - 3rd Level
Triage and Capture: Rethinking Mobile Email Jeff Pierce (IBM Research - Almaden )
Add HTML5 and The Future of Publishing to your personal schedule
10:00am Plenary
Room: Keynote Room - 3rd Level
HTML5 and The Future of Publishing Jared Friedman (Scribd)
Add Days of Future Past to your personal schedule
10:10am Plenary
Room: Keynote Room - 3rd Level
Days of Future Past steve blank (Stanford/Berkeley/Columbia)
10:30am Session Break
Room: 2nd Floor Lobby
11:50am Lunch
Room: 2nd Floor Lobby
1:50pm Session Break
Room: 2nd Floor Lobby
2:55pm Session Break
Room: 2nd Floor Lobby
11:00am-11:50am (50m) Design & User Experience
Using Gameplay to Make a Big, Boring, Complex Industry Approachable and Fun
Cordell Ratzlaff (Kapitall)
Few things are as uninspiring as a traditional financial services web site. Borrowing techniques from video games and social networking, Kapitall aims to transform the way we learn, collaborate and trade. We’ll show how we designed a user experience that gets people actively engaged in what many find to be a complicated and intimidating process.
1:00pm-1:50pm (50m) Design & User Experience
Web Fonts: The Time Has Come
Jeff Veen (True Ventures), Stephen Coles (FontShop/Typographica), Paul Irish (Google Chrome)
After 15 years of contenting ourselves with system fonts, type in images, or hacks with Flash, we can finally use real fonts on the web. With broad browser support for CSS @font-face, a new era of web typography is dawning. But that's only the beginning. New technical hurdles, new font formats, and new licensing restrictions need to be considered.
2:05pm-2:55pm (50m) Design & User Experience
Prototyping for Richer User Experiences
Chris Griffith (Nortek Security & Control)
Today's web and mobile devices are full of examples of great user experiences. But what is the key to those experiences? Is it using Flash? AJAX? Silverlight? Who knows? The true key to the success of those projects is that they first were prototyped. By building prototypes, designers and developers are "able to explore strange new ideas and to boldly go where no project has gone before".
3:10pm-4:00pm (50m) Design & User Experience, Focus on Mobile
What is Global Web 2.0: Or How to Reach 95% of the World
Michael McKenna (Yahoo! Inc.)
What does it take to create great global Web 2.0 applications? Its not just cool Ajax and Mashups, but requires careful attention to flexibility in the interface, legal issues, content management, and cultural design. Find out what they do at Yahoo! to manage the process of creating an awesome experience for every culture.
11:00am-11:50am (50m) Strategy & Business Models
Open Leadership: How Social Technology Can Transform the Way You Lead
Charlene Li (Altimeter Group)
The biggest barrier to the adoption of social technology in an organization is resistance to being open--a fear on the part of leaders that if they let go of control, chaos will ensue. This presentation will highlight lessons from a new book, "Open Leadership" that looks at a new paradigm for strategy and business.
1:00pm-1:50pm (50m) Strategy & Business Models
Social Games 2.0: Myth, Fact and a Grand Future
John Davison (GamePro Media), Omar Abdelwahed (Ubisoft Entertainment), Ilja Rotelli (Wizards of the Coast), Eric Todd (Playdom), Simon Jeffrey (ngmoco:))
Social games have become mass market. Facebook alone has many millions of daily active users checking on their farms' produce, making sure their virtual cafes are clean, and conspiring their next mob hits. Revenue projections are equally exciting, but difficult to confirm. We'll examine the social games landscape and discuss the details of successful game development.
2:05pm-2:55pm (50m) Strategy & Business Models
Lean Product Management for Web 2.0 Products
Dan Olsen (The Lean Product Playbook)
Is the product you're building what customers really want? How do you know? Come learn best practices in Lean Product Management. This session will cover how to understand customer needs, product design, usability testing, how to parse user feedback, and using metrics to optimize your product.
3:10pm-4:00pm (50m) Strategy & Business Models
Massively Distributed Work
Lukas Biewald (Weights & Biases)
New technologies let thousands of people collaborate almost instantly. This session, led by CrowdFlower, a rising startup in the sector, will look not at how these new crowdsourcing technologies are being applied to social problems and business problems alike--with innovative processes and surprising results. We'll also look at the sometimes-shady side of the sector.
11:00am-11:50am (50m) Strategy & Business Models
Privacy and Free Speech: It's Good for Business
Andrew Bridges (Winston & Strawn, LLP), Lauren Gelman (Blurry Edge Strategies), David Hornik (August Capital), Raman Khanna (ONSET Ventures), Brian Knapp (Loopt), Nicole Ozer (ACLU of Northern California)
Expensive lawsuits, bad press, being hauled to Washington for government investigations –not conducive to business success. Get the inside track from VCs, privacy officers, and lawyers at the ACLU about how to bake good privacy and free speech into the business and product development process and make those early decisions that are good for users and the bottom line.
1:00pm-1:50pm (50m) Social Media Marketing
Did Social Media Hijack My Marketing and Communications Strategies? How to Survive in a Post-Facebook World
Michael Smith (The Association of Former Students of Texas A&M)
The Association of Former Students at Texas A&M made some significant mistakes in a communications strategy that underestimated social media. We've learned that integrating with (and effectively using) social media is a MUST, and NOW. This session will show you where it’s at, what to expect, what NOT to do, and how to begin using it to be more relevant than ever.
2:05pm-2:55pm (50m) Social Media Marketing
Content Strategy for the Real World
Kristina Halvorson (Brain Traffic)
The web industry is abuzz with The Next Big Thing… content strategy! Why? Because content is hard. It's messy, it's complicated, and it's expensive. Content strategy to the rescue! This session will teach you about core tools and processes you can take advantage of right now. And when you do, you'll see immediate results: better, more manageable content your audiences will actually care about.
11:00am-11:50am (50m) Focus on Community
Build Your Own Contributors (One Part at a Time)
Denise Paolucci (Dreamwidth Studios), Mark Smith (Dreamwidth Studios)
With an increasing number of Open Source projects demanding attention, it can be hard to attract qualified contributors. Learn how to convert your community of users into a community of developers, through training, mentoring, and community management, from a project that's been hacking its hackers since day one.
1:00pm-1:50pm (50m) Focus on Community
Picture the Impossible: How an Online Game Can Change Your Offline Community
Elizabeth Lawley (Rochester Institute of Technology)
Creating vibrant local communities online is a growing user expectation yet remains a complex task. Liz Lawley, director of the Lab for Social Computing at the Rochester Institute of Technology, shares insight into the alternate reality game her team built with the local newspaper and how to create a compelling local experience for consumers that melds online interaction with offline engagement.
2:05pm-2:55pm (50m) Focus on Community
Brand and Customer Communication
Christy Canida (Instructables.com), Ilana Rabinowtiz (Lion Brand Yarn Company)
Brands want to engage with their end users, but often see these communications as fraught with peril. How can brands have genuine, meaningful contact with their users? How do they decide which online communities to target? Can (or should) brands dictate the terms of the conversation? How can brands present their message to stand out from a sea of user-generated content?
3:10pm-4:00pm (50m) Focus on Community
Creating a Culture of Sharing
Josh Crandall (Netpop Research, LLC), Jack Herrick (wikiHow), Mike Linksvayer (Creative Commons), Emily Richards (ArtisTech Media)
For a group of strangers to share their works online, an environment of trust, openness and respect is required. “Creating a Culture of Sharing” examines the benefits and barriers to sharing online and whether creators and users of content agree (or disagree) on how content can be used. We will then focus on issues of attribution, copyright, and “copyleft” for a world online.
11:00am-11:50am (50m) Development
Fighting Spam at Flickr
Mikhail Panchenko (New Relic), Simon Batistoni (Yahoo! Inc (Flickr))
Spam is the unpleasant, grimy underbelly of the social web. Social sites cannot afford to ignore spam; it damages their credibility and ruins the user experience. This talk will detail the lessons of Flickr's past false starts in fighting spam, as well as what we are doing to be more efficient at curtailing it. We will cover both technical and human sides of the problem and some solutions.
1:00pm-1:50pm (50m) Development
RIA Problems You Never Knew Existed
Kevin Hoyt (Adobe Systems, Inc.)
A lack of foresight, or simply inexperience, can lead to serious Rich Internet Application (RIA) architecture problems. This session will explore some of these problems and their solutions. We will start by thinking about efficient user interface (UI) delivery and rendering, move to examining large scale data delivery, and close with a round-up on topics like service versioning and data security.
2:05pm-2:55pm (50m) Development
Web Services Provider Worst Practices
Adam Trachtenberg (LinkedIn)
If we learn best from failure, then this talk is your opportunity to get a PhD in what not to do in a Developer Program. Though real world examples, hear the mistakes others have made and how they diagnosed and repaired them. API providers, share your stories and learn what you're doing wrong -- and how to fix it. API consumers, see where you're being mistreated and fight back!
3:10pm-4:00pm (50m) Development
Harnessing the Power of HTML5 Web Sockets to Create Scalable Real-time Applications
Peter Lubbers (Kaazing ), Brian Albers (Kaazing )
In this session, Brian Albers and Peter Lubbers— co-authors of Pro HTML5 Programming (Apress, 2010)—will demonstrate the powerful simplicity of HTML5 Web Sockets, using real-world examples.
11:00am-11:50am (50m) Focus on Real-time
Monetizing the Refresh – Advertising and the Realtime Web
Brad Stone (New York Times), Anamitra Banerji (Twitter), Tobias Peggs (OneRiot), Eric Picard (Microsoft), Brian Pokorny (DailyBooth), Christina Wodtke (Wodtke Consulting)
Join panelists from Microsoft, MySpace, OneRiot, Twitter and an angel investor as they introduce new monetization opportunities for the realtime web ecosystem, outline new advertising systems created to capitalize on today’s hyperfresh web, and debate the best way to optimize this experience for both consumers and advertisers.
1:00pm-1:50pm (50m) Focus on Real-time
Building Event Based Systems for the Real-Time Web
Paul Dix (InfluxDB)
Programming frameworks like MapReduce and Hadoop are perfect for large scale batch processing, but fall short of meeting the needs of the real-time web. An event based system allows you to process data in real time as it comes in and changes. Tools like AMQP and Web Hooks give you the ability to build systems focused on real-time processing.
2:05pm-2:55pm (50m) Focus on Mobile, Focus on Real-time
Mobile Location Streams
Brady Forrest (O'Reilly Media, Inc.), Nicole DeMeo (SachManya LLC), Elad Gil (Twitter), Steve Lee (Google), Martin May (Brightkite)
iPhone and Android will change the social media landscape by allowing location based social services. We will discuss how location can be used as a tool for social media products, how to monetize location based apps, and what tools are available for building location into your app or service.
3:10pm-4:00pm (50m) Focus on Community, Focus on Real-time
How to Rise above the Noise in the Sea of Content
Paul Yiu (Bing)
When building solid customer relationships and brand awareness through social media channels, it's difficult to rise above the overwhelming amount of data. Paul Yiu, group program manager behind Bing’s real-time and social efforts, will take you deeper down the social media rabbit hole and arm you with actionable advice about how to maximize your content for the real-time spectrum.
3:00pm-4:00pm (1h) Special Programs & Events
Engage: with Brian Solis. Book Reading & Discussion
Join Brian Solis and his Special Guests in room 2014 on Thursday, May 6th at 3pm to discuss lessons and observations from his new book "Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web"
9:00am-9:05am (5m) Keynote
Welcome
Thursday's opening remarks by the Web 2.0 Expo SF program chairs Sarah Milstein and Brady Forrest.
9:05am-9:25am (20m) Keynote
State of the Internet Operating System
Tim O'Reilly (O'Reilly Media, Inc.)
Keynote by Tim O'Reilly, founder and CEO, O'Reilly Media.
9:25am-9:35am (10m) Keynote
A Web Nerd's Approach to Building a Massively-Multiplayer Game
Stewart Butterfield (Slack), Cal Henderson (Flickr)
When you get used to deploying code to production servers whenever the fancy strikes, it's hard to go back. And those nine-, six- or even three-month release cycles typical for MMOs start to look a little like giant bank or government IT projects.
9:35am-9:50am (15m) Keynote
A Data-driven Look at the Real-time Web Ecosystem
Hilary Mason (Cloudera Fast Forward Labs)
A vibrant ecosystem has grown up around streaming content. What does this content look like? Do people consume it differently? How does it spread? How is it being exploited? We've taken a deep look at the mechanisms of content sharing through the facets of social streams and the ways that content and behavior are evolving in this new environment.
9:50am-10:00am (10m) Keynote
Triage and Capture: Rethinking Mobile Email
Jeff Pierce (IBM Research - Almaden )
Keynote by Jeff Pierce, IBM Research - Almaden.
10:00am-10:10am (10m) Keynote
HTML5 and The Future of Publishing
Jared Friedman (Scribd)
Keynote by Jared Friedman, Scribd.
10:10am-10:30am (20m) Keynote
Days of Future Past
steve blank (Stanford/Berkeley/Columbia)
Keynote by Steve Blank, author of "Four Steps to the Epiphany."
10:30am-11:00am (30m)
Break: Session Break
11:50am-1:00pm (1h 10m)
Break: Lunch
1:50pm-2:05pm (15m)
Break: Session Break
2:55pm-3:10pm (15m)
Break: Session Break
Silverlight Showcase
Sponsors
  • Microsoft Corporation
  • .CO
  • Adobe Systems, Inc.
  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet
  • SOASTA

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.