Web 2.0 Expo San Francisco 2010 Schedule

Below is the preliminary schedule for Web 2.0 Expo San Francisco. We'll be confirming more sessions and adding them to this schedule in the coming weeks.

Customize Your Own Schedule

Create your own Web 2.0 Expo San Francisco schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

2001
Add Hit It (Hard) with the Pretty Stick to your personal schedule
11:00am Hit It (Hard) with the Pretty Stick Jenny Lam (Jackson Fish Market)
Add Social Gold: Game Design of Farmville to your personal schedule
1:30pm Social Gold: Game Design of Farmville Amitt Mahajan (Zynga)
Add Blurring the Lines: From Human Centered Design to Customer Driven Development to your personal schedule
2:35pm Blurring the Lines: From Human Centered Design to Customer Driven Development Josh Damon Williams (Hot Studio, Inc. ), Darren David (Stimulant), Maria Giudice (Autodesk), Alon Salant (Carbon Five), Rob Spiro (Aardvark)
Add Insight on the iPad to your personal schedule
3:40pm Insight on the iPad Tom Coates (Thington Inc.), Alok Deshpande (Loopt), Michael Higgins (Rhiza Labs), Jenny Lam (Jackson Fish Market), Brett Lider (Google, Inc.)
2005
Add Cha-Ching!: How to Cash in with a Freemium Business Model   to your personal schedule
11:00am Cha-Ching!: How to Cash in with a Freemium Business Model Chris Anderson (3D Robotics), Christopher Dean (Skype), Brad Jefferson (Animoto), Joe Kennedy (Pandora)
Add Money for Nothing: User-Generated Virtual Goods to your personal schedule
1:30pm Money for Nothing: User-Generated Virtual Goods Cary Rosenzweig (IMVU, Inc.)
Add What Our Users Will Pay For to your personal schedule
2:35pm What Our Users Will Pay For Eric Wilhelm (Instructables.com), Armen Berjikly (Experience Project), Heather Hilleren (Local Dirt), Rich Reimer (Grouply)
2002
Add Location, Location, Location: The Hot Trend in Social Media Marketing    to your personal schedule
11:00am Location, Location, Location: The Hot Trend in Social Media Marketing Melissa Jordan (Bay Area Rapid Transit), Tristan Walker (Foursquare Labs, Inc)
Add Behaviorally Targeted Advertising – Holy Grail or Third Rail? to your personal schedule
3:40pm Behaviorally Targeted Advertising – Holy Grail or Third Rail? Satya Patel (Battery Ventures), Mathew Greitzer (Razorfish), Fran Maier (TRUSTe), Ingrid Sanders (TARGUSinfo), Omar Tawakol (BlueKai)
2009
Add Social Media: A Cautionary Tale to your personal schedule
11:00am Social Media: A Cautionary Tale Mike Gotta (Burton Group), Alice Wang (Burton Group)
Add Tapping the Value in Enterprise Communities to your personal schedule
1:30pm Tapping the Value in Enterprise Communities Natalie Petouhoff (Ex Forrester Research), John Belanger (Yahoo! Inc.), Jaeme Laczkowski (LeapFrog Enterprises, Inc.), Keith Redfield (Juniper Networks), Lois Townsend (Hewlett Packard Consumer Support)
2006
Add What to Expect from Browsers in the Next Five Years: A Perspective to your personal schedule
11:00am What to Expect from Browsers in the Next Five Years: A Perspective Dion Almaer (Set Direction), Ben Galbraith (Google), Douglas Crockford (PayPal), Brendan Eich (JavaScript), Charles McCathieNevile (Opera Software), Alex Russell (Google), Giorgio Sardo (Microsoft Corporation)
Add A Guide to NoSQL for the SQL Minded to your personal schedule
1:30pm A Guide to NoSQL for the SQL Minded Brian Aker (HP)
Add The Future of Web Performance Optimization to your personal schedule
2:35pm The Future of Web Performance Optimization Steve Souders (SpeedCurve)
Add The Innovative APIs Fueling Location on the Web to your personal schedule
3:40pm The Innovative APIs Fueling Location on the Web Adam DuVander (ProgrammableWeb)
2014
Add Riding RIA to Success: The eBay Simple Lister to your personal schedule
11:00am Riding RIA to Success: The eBay Simple Lister Dave Wolf (Cynergy)
Add Raising the Bar with Cross-Device Experiences to your personal schedule
2:35pm Raising the Bar with Cross-Device Experiences Paul Trani (Adobe Systems Incorporated)
Add FUSE Labs: Remixing Social Search to your personal schedule
3:40pm FUSE Labs: Remixing Social Search Matt MacLaurin (Microsoft FUSE Labs)
2016
Add Navigating The Risks and Reaping the Rewards of Social Media to your personal schedule
11:00am Navigating The Risks and Reaping the Rewards of Social Media Conleth O'Connell (Open Text)
Add Leveraging the Cloud for Web 2.0 Applications to your personal schedule
1:30pm Leveraging the Cloud for Web 2.0 Applications Wade Minter (NBC SportsEngine)
2010
Add The Hidden Lessons of Cloud Computing to your personal schedule
11:00am The Hidden Lessons of Cloud Computing Christopher Brown (Opscode)
Add Latency Trumps All to your personal schedule
1:30pm Latency Trumps All Chris Saari (Yahoo!)
Add A View From the Clouds  to your personal schedule
2:35pm A View From the Clouds Rajen Sheth (Google, Inc.)
Add What the Platform Needs Next: Cloud Users Speak Up to your personal schedule
3:40pm What the Platform Needs Next: Cloud Users Speak Up Alistair Croll (Solve For Interesting), Adrian Cole (jclouds), Jeremy Edberg (MinOps), John Fan (Cardinal Blue Software), Eran Shir (Dapper)
Add Tweet Up (hosted by Enterprise Ireland) to your personal schedule
6:30pm Event
Room: Marriott Marquis View Lounge (55 Fourth Street)
Tweet Up (hosted by Enterprise Ireland)
Add Tweet Up (hosted by Cisco) to your personal schedule
9:00pm Event
Room: Marriott Marquis View Lounge (55 Fourth Street)
Tweet Up (hosted by Cisco)
Keynote Room - 3rd Level
Add Welcome to your personal schedule
9:00am Plenary
Room: Keynote Room - 3rd Level
Welcome
Add Parrot AR.Drone: Where Web, Mobile, Gaming and Reality Converge to your personal schedule
9:05am Plenary
Room: Keynote Room - 3rd Level
Parrot AR.Drone: Where Web, Mobile, Gaming and Reality Converge Christian Coly (Parrot)
Add You May Already Be A Winner to your personal schedule
9:15am Plenary
Room: Keynote Room - 3rd Level
You May Already Be A Winner Erin McKean (IBM | Wordnik)
Add The Facebook Era to your personal schedule
9:20am Plenary
Room: Keynote Room - 3rd Level
The Facebook Era Clara Shih (Hearsay Labs)
Add A Conversation with Kevin Lynch to your personal schedule
9:30am Plenary
Room: Keynote Room - 3rd Level
A Conversation with Kevin Lynch Kevin Lynch (Adobe)
Add Disruptors: eCommerce to your personal schedule
9:45am Plenary
Room: Keynote Room - 3rd Level
Disruptors: eCommerce Charlie Kim (Next Jump, Inc. ), Jen Bekman (20x200 | Jen Bekman Projects, Inc.), Rebecca Thorman (Alice.com)
Add Work Wants to be Social: 5 Things we have Learnt from SlideShare  to your personal schedule
10:05am Plenary
Room: Keynote Room - 3rd Level
Work Wants to be Social: 5 Things we have Learnt from SlideShare Rashmi Sinha (SlideShare, Inc.)
Add The Search Platform: Friend Or Vampire? to your personal schedule
10:15am Plenary
Room: Keynote Room - 3rd Level
The Search Platform: Friend Or Vampire? Danny Sullivan (Search Engine Land)
Add Launch Pad (sponsored by Elance and Zoosk) to your personal schedule
1:15pm Launch Pad (sponsored by Elance and Zoosk) Marshall Kirkpatrick (Little Bird), Ellen Pack (Elance, Inc. ), Brian Singerman (Founders Fund), Lev Mazin (AskYourTargetMarket.com), Mike Courtney (AskYourTargetMarket.com), Jeff Boudier (Stupeflix), Nicolas Steegmann (Stupeflix), Francois Lagunas (Stupeflix), Patrice Lamothe (pearltrees), Francois Rocaboy (pearltrees), Edward Balassanian (Strings.com), Adam Blum (Rhomobile), Lars Burgess (Rhomobile), Ahmed Siddiqui (Go Go Mongo!), Baoshi Yan (Engleasy)
3018
Web2Open
Add Web2Open to your personal schedule
10:45am Web2Open
Expo Hall
Add Expo Hall Open to your personal schedule
10:30am Expo Hall Open
6:00pm Break
Room: Dinner On Your Own
10:30am Session Break
Room: 2nd Floor Lobby
2:20pm Session Break
Room: 2nd Floor Lobby
3:25pm Session Break
Room: 2nd Floor Lobby
11:50am Lunch
Room: Expo Floor
Add Booth Crawl to your personal schedule
4:30pm Plenary
Room: Expo Floor
Booth Crawl
Add Birds of a Feather Sessions (BoFs) to your personal schedule
7:00pm Birds of a Feather
Room: Marriott Marquis (55 Fourth Street )
Birds of a Feather Sessions (BoFs)
11:00am-11:50am (50m) Design & User Experience
Hit It (Hard) with the Pretty Stick
Jenny Lam (Jackson Fish Market)
Most folks building websites and software will nod their heads in agreement when someone makes the argument that visual design is critical to a great experience. And yet, visual design is often applied after the fact to an already poorly designed website, and created by the lowest paid person on the team.
1:30pm-2:20pm (50m) Design & User Experience
Social Gold: Game Design of Farmville
Amitt Mahajan (Zynga)
Amitt Mahajan will discuss how to design and develop big social games that reach millions of users daily. Examples from the Facebook game FarmVille and Zynga’s other top games, are used to illustrate ways to capture large audiences and retain them.
2:35pm-3:25pm (50m) Design & User Experience
Blurring the Lines: From Human Centered Design to Customer Driven Development
Josh Damon Williams (Hot Studio, Inc. ), Darren David (Stimulant), Maria Giudice (Autodesk), Alon Salant (Carbon Five), Rob Spiro (Aardvark)
Designers are being asked for iteration and agility through software development, while a human-centered approach is now increasingly a requirement for development teams and business owners. We’ll focus on the emerging integration of these extremes and showcase the new ideas, tools, and techniques that are evolving into an increasingly overlapping and blurred terrain of conflict and collaboration.
3:40pm-4:30pm (50m) Design & User Experience
Insight on the iPad
Tom Coates (Thington Inc.), Alok Deshpande (Loopt), Michael Higgins (Rhiza Labs), Jenny Lam (Jackson Fish Market), Brett Lider (Google, Inc.)
Is it more than just a big iPhone? Thousands of apps have been created for the new tablet device. Some companies have chosen to stay on the web while some have poured resources into a native app. What are the design considerations? How are the apps different from their iPhone and Android cousins? Join four iPad app designers as they discuss their product and the thinking behind it.
11:00am-11:50am (50m) Strategy & Business Models
Cha-Ching!: How to Cash in with a Freemium Business Model
Chris Anderson (3D Robotics), Christopher Dean (Skype), Brad Jefferson (Animoto), Joe Kennedy (Pandora)
It's no secret that startups need a strong business model to stay afloat in a continuously challenging economy. This session focuses on the good, bad and ugly of the freemium model, shared by the executives of three successful companies based on one. Why go freemium? Where do you draw the “free” line? And how do you convert users to customers?
1:30pm-2:20pm (50m) Strategy & Business Models
Money for Nothing: User-Generated Virtual Goods
Cary Rosenzweig (IMVU, Inc.)
What does it take to build a successful virtual goods business? With the most successful user-generated virtual goods system in the world, supported by the world's largest catalog of virtual goods (over 3 million), IMVU, a leading 3D virtual world and social network, knows how to do virtual successfully.
2:35pm-3:25pm (50m) Strategy & Business Models
What Our Users Will Pay For
Eric Wilhelm (Instructables.com), Armen Berjikly (Experience Project), Heather Hilleren (Local Dirt), Rich Reimer (Grouply)
2009's drastic reduction in online advertising forced us to rethink Instructables' ad-driven business model, and quickly build new revenue generating products, primarily in the form of paid subscriptions. This panel discussion will investigate the changing business models of Instructables and three other small web-based business.
3:40pm-4:30pm (50m) Strategy & Business Models
Upgrade Your Mandate - From User Experience to Customer Experience
Peter Merholz (Adaptive Path)
Your customers lead multi-channel lives. So why are you focused on just one? In this talk, Peter Merholz will lay out a strategy for "Web + 1", connecting the web to other service touchpoints, and how to address the organizational challenges in doing so.
11:00am-11:50am (50m) Social Media Marketing
Location, Location, Location: The Hot Trend in Social Media Marketing
Melissa Jordan (Bay Area Rapid Transit), Tristan Walker (Foursquare Labs, Inc)
Location-based services are changing social media marketing in a big way. The phenomenon of the real-time “check-in”-–and the value associated with it-–give marketers a rich new vein of customer interaction and information to tap. Foursquare is a leader in the growing space of location-based services, and BART was one of their first brand partnerships.
1:30pm-2:20pm (50m) Social Media Marketing
Starting from Zero: Building Trust and Enthusiasm for an Unknown Brand
Rebecca Thorman (Alice.com)
This session will teach attendees how Alice.com successfully validated an unknown brand and built recognition, affinity and trust with key influencers through an integrated social media strategy. The key points will include: - How to introduce an unknown brand to key influencers - How to build an integrated social media strategy - How to keep the momentum and generate enthusiasm
2:35pm-3:25pm (50m) Social Media Marketing
Lessons from the Marketing Campaign Trail: Using Social Media to Engage Multicultural Communities
Jessica Faye Carter (Toour)
Wondering how to reach diverse audiences using social media? Find out what companies like American Airlines, the NBA, PepsiCo., and Unilever are doing to engage multicultural consumers. Learn about the attributes and value systems of multicultural social media users, and get started developing culturally relevant campaigns that will result in strong reverberations in varying markets.
3:40pm-4:30pm (50m) Social Media Marketing, Strategy & Business Models
Behaviorally Targeted Advertising – Holy Grail or Third Rail?
Satya Patel (Battery Ventures), Mathew Greitzer (Razorfish), Fran Maier (TRUSTe), Ingrid Sanders (TARGUSinfo), Omar Tawakol (BlueKai)
Online data collection is fueling a new wave of behavioral targeting, but does the potential effectiveness justify its real or perceived invasiveness? Experts from across the advertising ecosystem will provide a reality check on the balance between privacy protection, user experience, and ad revenue; and share insights into encouraging mutually beneficial web site interactions.
11:00am-11:50am (50m) Focus on Enterprise
Social Media: A Cautionary Tale
Mike Gotta (Burton Group), Alice Wang (Burton Group)
As social media solutions become more complex, IT organizations are becoming more involved to work with business strategists on ways to mitigate risks. Security, compliance, confidentiality, data loss prevention, brand reputation, and human resource concerns (i.e., ethics/conduct) are issues that organizations cannot ignore.
1:30pm-2:20pm (50m) Focus on Enterprise
Tapping the Value in Enterprise Communities
Natalie Petouhoff (Ex Forrester Research), John Belanger (Yahoo! Inc.), Jaeme Laczkowski (LeapFrog Enterprises, Inc.), Keith Redfield (Juniper Networks), Lois Townsend (Hewlett Packard Consumer Support)
This panel will define what Web 2.0 and enterprise social communities look like today, discuss the basis for deriving business value from them, and also talk about how these communities are the future of customer support. The panel will also explore how Web 2.0 communities and Social CRM will not only improve services, but also deliver innovation and brand promotion.
2:35pm-3:25pm (50m) Focus on Enterprise
Today's Hottest Revenue Model: How to Monetize Your Content Through Virtual Currency
Rebecca Weeks Watson (gWallet, Inc.)
Online gaming, social media and ecommerce companies are generating substantial revenues through micro-transactions for virtual currency. Research analysts predict this booming model will eventually outgrow traditional advertising and freemium models.
11:00am-11:50am (50m) Development
What to Expect from Browsers in the Next Five Years: A Perspective
Dion Almaer (Set Direction), Ben Galbraith (Google), Douglas Crockford (PayPal), Brendan Eich (JavaScript), Charles McCathieNevile (Opera Software), Alex Russell (Google), Giorgio Sardo (Microsoft Corporation)
As browsers become the most important piece of software you will use, what can consumers and developers expect to be in the next generation of browsers. What will the top browser makers think of next and how will it be implemented? The panel will have the top movers and shakers of the browser industry who will butt heads to predict the future.
1:30pm-2:20pm (50m) Development
A Guide to NoSQL for the SQL Minded
Brian Aker (HP)
The evolution of website design has lead back to the fundamental question asked by developers when building websites, "Is SQL really worth it?". This talk will go through the pro's and con's of how to choose a data store and give a survey of what is out there in both the SQL and NoSQL world. NoSQL is not about building a better hammer, it is about choosing the right tool for the right job.
2:35pm-3:25pm (50m) Development
The Future of Web Performance Optimization
Steve Souders (SpeedCurve)
Starting at Velocity 2009 major web companies have shared how making their web sites faster resulted in increased revenue, improved user metrics, and reduced operating costs. Latency has become a part of Adwords Quality Score, ad exchange realtime bidding, and Google search rank, resulting in dramatically larger audiences for web sites and ad networks that are fast.
3:40pm-4:30pm (50m) Development
The Innovative APIs Fueling Location on the Web
Adam DuVander (ProgrammableWeb)
Thanks to widespread mobile growth, location is returning to the web and it's more than a simple map mashup now. There are many powerful services available to store, access and present geographic data--on your desktop, laptop and mobile devices. Find your user's location, access your geo database in the cloud and, yes, put it all on a map.
11:00am-11:50am (50m) Sponsored
Riding RIA to Success: The eBay Simple Lister
Dave Wolf (Cynergy)
The session will provide an overview Microsoft Silverlight technology and how it enabled eBay in building a listing application for Casual sellers on top of eBay APIs. The session will talk to Silverlight features that allow developers and designers to build rich cross-browser and cross-platform applications using the same tools and technologies that are familiar to .NET developers.
1:30pm-2:20pm (50m) Sponsored
The ABCs of APIs: Why Not Having an API in 2010 is Like Not Having a Website in 2001. Real World Case Studies of API Success
Oren Michels (Mashery)
Coming soon!
2:35pm-3:25pm (50m) Sponsored
Raising the Bar with Cross-Device Experiences
Paul Trani (Adobe Systems Incorporated)
The bar is being raised on many fronts. Consumers expect content to "be there" on their device and they expect a consistent user experience within context of the medium. Designers and developers want to be able to meet these needs without recreating content per device. In this session you will see Adobe Creative Suite 5 create experiences for the web, desktop and mobile devices!
3:40pm-4:30pm (50m) Sponsored
FUSE Labs: Remixing Social Search
Matt MacLaurin (Microsoft FUSE Labs)
Social Search is getting some buzz , but it’s hard to pin down exactly what we mean when we say social search. Is it searching my social network? Using my social network to search the web? Searching for new friends? Social search is clearly going to be a big deal, but where we’re going to be in 3 years with social search is very hard to define.
11:00am-11:50am (50m) Sponsored
Navigating The Risks and Reaping the Rewards of Social Media
Conleth O'Connell (Open Text)
The rules of engagement have changed and organizations today are looking at Social Media to help drive business results. When executed properly, Social applications can transform an organization. However, achieving success in this new world is not without some level of risk.
1:30pm-2:20pm (50m) Sponsored
Leveraging the Cloud for Web 2.0 Applications
Wade Minter (NBC SportsEngine)
In this session, Wade Minter, cloud integration consultant for Rackspace Hosting, the leading driver of open cloud development, will discuss the history of the cloud and Web 2.0 applications while also speaking to how best to integrate the cloud into one’s application architecture through open APIs to enable dynamic, social and interactive features required in Web 2.0 applications.
2:35pm-3:25pm (50m) Sponsored, Strategy & Business Models
It's All about the "i" -- A Decade of iStockphoto Community and Business Learnings from File Ingestion to Image Search - Sponsored Session
Aaron Springer (iStockphoto), Kelly Thompson (iStockphoto)
iStockphoto changed the image industry forever by democratizing access to great imagery for everyone at affordable prices in 2000, creating the microstock industry and connecting community artists directly with buyers online.
11:00am-11:50am (50m) Focus on Cloud Computing
The Hidden Lessons of Cloud Computing
Christopher Brown (Opscode)
While everyone has been loudly arguing the hype and kicking the tires, cloud computing has been quietly teaching us some valuable lessons. Which vendors or APIs succeed in the marketplace will be less interesting than the improved infrastructure, application architecture and even corporate IT deployments made possible by what we've learned.
1:30pm-2:20pm (50m) Focus on Cloud Computing
Latency Trumps All
Chris Saari (Yahoo!)
Addressing latency is what drives much of the real time web revolution as we know it today. From Twitter’s up to the moment updates, to Google serving a search result in the blink of an eye dealing with latency is the key to keeping the web, and your own computer, running quickly. Learn how to conquer latency for building fantastic products by looking at examples from around the industry.
2:35pm-3:25pm (50m) Focus on Cloud Computing
A View From the Clouds
Rajen Sheth (Google, Inc.)
Google Enterprise is at the forefront of the cloud computing momentum. In this session Google Senior Product Manager Rajen Sheth will talk about building Google Apps from the idea phase to today's suite used by millions worldwide. He'll also touch on how cloud providers work with businesses, schools and organizations interested in cloud computing to address the issues they face.
3:40pm-4:30pm (50m) Focus on Cloud Computing
What the Platform Needs Next: Cloud Users Speak Up
Alistair Croll (Solve For Interesting), Adrian Cole (jclouds), Jeremy Edberg (MinOps), John Fan (Cardinal Blue Software), Eran Shir (Dapper)
What's most important in clouds? What killer features are missing, and what should clouds offer next? This panel will bring together heavyweight end users to look at the limitations of on-demand computing platforms today, and to suggest what needs to be built next in order for developers to truly embrace elastic computing.
6:30pm-8:00pm (1h 30m) Special Programs & Events
Tweet Up (hosted by Enterprise Ireland)
Join Enterprise Ireland in the View Lounge on the 39th floor of the Marriott Marquis for a Tweet Up.
9:00pm-10:30pm (1h 30m) Special Programs & Events
Tweet Up (hosted by Cisco)
Hey, looking for something to do mid-Web 2.0 Expo??? Come Tweet up with Cisco! Grab a beer and some good food and hang out with your friends at the View Lounge in the SF Marriott Marquis on Wednesday night. We’ll be showing some of our new application and Flip video demos. See you there!
9:00am-9:05am (5m) Keynote
Welcome
Wednesday's opening remarks by the Web 2.0 Expo SF program chairs Sarah Milstein and Brady Forrest.
9:05am-9:15am (10m) Keynote
Parrot AR.Drone: Where Web, Mobile, Gaming and Reality Converge
Christian Coly (Parrot)
The days of multiple gadgets, devices and laptops are numbered. Today’s consumers are looking for technology that works across any platform and can control multiple devices. Parrot North America executive, Christian Coly will address how video gaming convergence will get American families off of the couch and even outside to reinvigorate play.
9:15am-9:20am (5m) Keynote
You May Already Be A Winner
Erin McKean (IBM | Wordnik)
Keynote by Erin McKean, Wordnik.
9:20am-9:30am (10m) Keynote
The Facebook Era
Clara Shih (Hearsay Labs)
Keynote by Clara Shih, The Facebook Era.
9:30am-9:45am (15m) Keynote
A Conversation with Kevin Lynch
Kevin Lynch (Adobe)
Kevin Lynch of Adobe Systems Inc. in conversation with Web 2.0 Expo SF program chair, Brady Forrest.
9:45am-10:05am (20m) Keynote
Disruptors: eCommerce
Charlie Kim (Next Jump, Inc. ), Jen Bekman (20x200 | Jen Bekman Projects, Inc.), Rebecca Thorman (Alice.com)
eCommerce is a term you heard bandied around in 1997 to describe a then-hot segment of the web. Today, well over a decade later, you might assume that eCommerce is stable--even boring. Think again. A new crop of start-ups is reexamining what the web can do for commerce, invigorating the sector with smart analyses and compelling business models.
10:05am-10:15am (10m) Keynote
Work Wants to be Social: 5 Things we have Learnt from SlideShare
Rashmi Sinha (SlideShare, Inc.)
Keynote by Rashmi Sinha, Slideshare, Inc.
10:15am-10:30am (15m) Keynote
The Search Platform: Friend Or Vampire?
Danny Sullivan (Search Engine Land)
Are search engines content "vampires" that should be feared, sucking content owners dry and providing little value in return? Or do they operate well within "fair use" and provide far more reward to content owners than traditional media outlets do?
1:15pm-2:15pm (1h) Special Programs & Events
Launch Pad (sponsored by Elance and Zoosk)
Marshall Kirkpatrick (Little Bird), Ellen Pack (Elance, Inc. ), Brian Singerman (Founders Fund), Lev Mazin (AskYourTargetMarket.com), Mike Courtney (AskYourTargetMarket.com), Jeff Boudier (Stupeflix), Nicolas Steegmann (Stupeflix), Francois Lagunas (Stupeflix), Patrice Lamothe (pearltrees), Francois Rocaboy (pearltrees), Edward Balassanian (Strings.com), Adam Blum (Rhomobile), Lars Burgess (Rhomobile), Ahmed Siddiqui (Go Go Mongo!), Baoshi Yan (Engleasy)
American Idol but for startups? Yes, that's right. With a panel of industry experts providing real-time feedback and a People’s Choice Winner, you can't miss Launch Pad, Web 2.0 Expo's live demo program.
2:35pm-3:35pm (1h) Special Programs & Events, Sponsored
Zoosk’s VC & Start-Up “Dating” Session
At Web 2.0 Expo Zoosk is connecting great ideas to powerful minds in the investment community. The VC and Start-Up “dating” service allows hungry start-ups to pitch their idea in a one-on-one date format. No PowerPoint demos, just you, your pitch, your wits, and three minutes of a respected VC’s time.
10:45am-4:30pm (5h 45m) Special Programs & Events
Web2Open
Web2Open is Web 2.0 Expo's "unconference"- a free, community-driven event happening at Moscone West, where you can connect with other participants to discuss Web 2.0 topics and questions.
10:30am-6:00pm (7h 30m) Special Programs & Events
Expo Hall Open
Come visit the Web 2.0 Expo San Francisco expo hall filled with exhibitors showcasing all things Web 2.0—tools, technologies, services, infrastructures, and more!
6:00pm-6:30pm (30m)
Break
10:30am-11:00am (30m)
Break: Session Break
2:20pm-2:35pm (15m)
Break: Session Break
3:25pm-3:40pm (15m)
Break: Session Break
11:50am-1:30pm (1h 40m)
Break: Lunch
4:30pm-6:00pm (1h 30m) Special Programs & Events
Booth Crawl
Quench your thirst with vendor-hosted libations and snacks while you check out all the cool stuff on the expo show floor. This event is open to all attendees.
7:00pm-11:00pm (4h) Special Programs & Events
Birds of a Feather Sessions (BoFs)
Birds of a Feather (BoF) sessions provide face to face exposure to those interested in the same projects and concepts. BoFs can be organized for individual projects or broader topics, but they are entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic.
Silverlight Showcase
Sponsors
  • Microsoft Corporation
  • .CO
  • Adobe Systems, Inc.
  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet
  • SOASTA

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.