Web 2.0 Expo San Francisco 2010 Schedule

Below is the preliminary schedule for Web 2.0 Expo San Francisco. We'll be confirming more sessions and adding them to this schedule in the coming weeks.

Customize Your Own Schedule

Create your own Web 2.0 Expo San Francisco schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

2001
Add Designing for Play to your personal schedule
9:00am Designing for Play Christian Crumlish (AOL)
Add HTML5 vs. Flash: Webocalypse Now? to your personal schedule
10:05am HTML5 vs. Flash: Webocalypse Now? Eric Meyer (Complex Spiral Consulting)
Add The UX-Driven Startup: Crafting an Effective Experience Vision to your personal schedule
11:10am The UX-Driven Startup: Crafting an Effective Experience Vision Alexa Andrzejewski (Foodspotting)
Add 5 Reputation Fallacies (And How to Avoid Them) to your personal schedule
2:35pm 5 Reputation Fallacies (And How to Avoid Them) F. Randall "Randy" Farmer (MSB Associates), Bryce Glass (Manta Media, Inc.)
2005
Add Media's New Business Model: Success without Google to your personal schedule
9:00am Media's New Business Model: Success without Google Jessica Vascellaro (Wall Street Journal), Bernard Gershon (GershonMedia, LLC), Tristan Harris (Apture), Heidi Perry (ShareThis), Darian Shirazi (Fwix)
Add Being Optimally Social – How Not Talking about Your Product Can Bring Huge Rewards to your personal schedule
10:05am Being Optimally Social – How Not Talking about Your Product Can Bring Huge Rewards Rand Fishkin (SEOmoz), Stephan Spencer (The Art of SEO)
Add Sharing is the New Lead Gen to your personal schedule
1:30pm Sharing is the New Lead Gen Rashmi Sinha (SlideShare, Inc.)
2002
Add From Zero to One Million Users to your personal schedule
9:00am From Zero to One Million Users Drew Houston (Dropbox), Adam Smith (Xobni)
Add Social Or Anti-Social?  The Next Generation of Online Display Ads  to your personal schedule
10:05am Social Or Anti-Social? The Next Generation of Online Display Ads Richard Jalichandra (Technorati), Catherine "Cat" Spurway (PointRoll), Chris Jaffe (Yahoo! Inc.), Adam Taisch (Sprout Builder)
Add From Faceless to FANtastic – Real World Lessons on How to Engage and Grow Your Facebook Fans  to your personal schedule
11:10am From Faceless to FANtastic – Real World Lessons on How to Engage and Grow Your Facebook Fans Ekaterina Walter (Intel), Angela LoSasso (Hewlett-Packard, Co.), Chelsea Marti (TurboTax), Scott McIlnay (Department of the Navy), Victoria Ransom (Wildfire Interactive), Jeff Widman (BrandGlue.com)
Add How Transmedia Storytelling and Open Distribution are Remaking Audiences to your personal schedule
1:30pm How Transmedia Storytelling and Open Distribution are Remaking Audiences Tania Yuki (comScore, Inc.), Ivan Askwith (Big Spaceship), Alex Barkaloff (Lionsgate), Kevin Townsend (Science + Fiction)
2009
Add Crucial Mobile Analytics for Marketers to your personal schedule
9:00am Crucial Mobile Analytics for Marketers Matthew Langie (Omniture, An Adobe Company)
Add Individual Shmindividual: Granular Metrics Are So 1999 (Or Are They?) to your personal schedule
11:10am Individual Shmindividual: Granular Metrics Are So 1999 (Or Are They?) Sean Power (Watching Websites), Marcel LeBrun (Radian6), Daniel Lu (SlideShare), Marcus Nelson (Salesforce.com), Dharmesh Shah (HubSpot)
Add A Dashboard for Freemium Providers: What to Measure—and How to your personal schedule
1:30pm A Dashboard for Freemium Providers: What to Measure—and How Ranjith Kumaran (YouSendIt, Inc.)
2006
Add Top 10 Pitfalls to Avoid in RIA Development to your personal schedule
10:05am Top 10 Pitfalls to Avoid in RIA Development Anthony Franco (EffectiveUI)
Add Billions of Hits: Scaling Twitter to your personal schedule
11:10am Billions of Hits: Scaling Twitter John Adams (Twitter)
Add Evolving the Social Web with OAuth 2.0 to your personal schedule
2:35pm Evolving the Social Web with OAuth 2.0 Luke Shepard (Facebook)
2010
Add Get Me a Mobile Strategy or You're Fired!* to your personal schedule
10:05am Get Me a Mobile Strategy or You're Fired!* Jason Grigsby (Cloud Four)
Add iPad: Mobile Computing Redefined to your personal schedule
11:10am iPad: Mobile Computing Redefined Raven Zachary (Small Society)
Add The Mobile Stack's Cloud Layer to your personal schedule
2:35pm The Mobile Stack's Cloud Layer Jason Grigsby (Cloud Four), Matt Galligan (SimpleGeo), Scott Kveton (Urban Airship, Inc.), Henri Moissinac (Facebook)
2014
Add Web Design Redefined, with Web Fonts - Sponsored Session to your personal schedule
9:00am Web Design Redefined, with Web Fonts - Sponsored Session Allan Haley (Monotype Imaging)
Add Cars on the Ground, Customers in the Cloud – Scaling a Website While Enhancing Innovation to your personal schedule
10:05am Cars on the Ground, Customers in the Cloud – Scaling a Website While Enhancing Innovation Kevin Boyle (Microsoft), David Chou (Microsoft), Andy Lapin (Kelley Blue Book)
Add Germany: Driving the Digital Future to your personal schedule
11:10am Germany: Driving the Digital Future Angelika Geiger (Germany Trade and Invest GmbH)
Add Web 2.0 at 60mph to your personal schedule
2:35pm Web 2.0 at 60mph Mark Halvorson (Atlassian)
2016
Add Transforming Software Development through Web 2.0 Collaboration to your personal schedule
10:05am Transforming Software Development through Web 2.0 Collaboration Matt Holitza (IBM Rational), Brian Bryson (IBM Rational)
Add My Name Is URL - Namespaces & Revenue Models to your personal schedule
11:10am My Name Is URL - Namespaces & Revenue Models Ken Schafer (Tucows)
Add Best Practices in Smartphone Business Apps to your personal schedule
1:30pm Best Practices in Smartphone Business Apps Adam Blum (Rhomobile)
Add The Web with a View Tweet Up (hosted by Opera) to your personal schedule
5:30pm Event
Room: Marriott Marquis View Lounge (55 Fourth Street)
The Web with a View Tweet Up (hosted by Opera)
Add Welcome to your personal schedule
3:45pm Plenary
Room: Keynote Room - 3rd Level
Welcome
Add Becoming One with Internet Culture to your personal schedule
3:50pm Plenary
Room: Keynote Room - 3rd Level
Becoming One with Internet Culture Ben Huh (I Can Has Cheezburger)
Add Making Social  More Fun + More People + More Engaged to your personal schedule
4:00pm Plenary
Room: Keynote Room - 3rd Level
Making Social More Fun + More People + More Engaged Lili Cheng (Microsoft)
Add A Conversation with Paul Buchheit to your personal schedule
4:10pm Plenary
Room: Keynote Room - 3rd Level
A Conversation with Paul Buchheit Paul Buchheit (Facebook)
Add Ideas Worth Spreading: TED's Transition from Conference to Platform to your personal schedule
4:25pm Plenary
Room: Keynote Room - 3rd Level
Ideas Worth Spreading: TED's Transition from Conference to Platform June Cohen (TED Conferences)
Add The Lean Startup: Innovation Through Experimentation. Not Just for Startups Anymore. to your personal schedule
4:45pm Plenary
Room: Keynote Room - 3rd Level
The Lean Startup: Innovation Through Experimentation. Not Just for Startups Anymore. Eric Ries (Lessons Learned)
Add Breaking Barriers with Sound to your personal schedule
5:00pm Plenary
Room: Keynote Room - 3rd Level
Breaking Barriers with Sound Ge Wang (Stanford University, Smule)
Web2Open
Add Web2Open to your personal schedule
9:00am Web2Open
Expo Hall
Add Expo Hall Open to your personal schedule
10:30am Expo Hall Open
9:50am Session Break - Sponsored by Microsoft
Room: 2nd Floor Lobby
10:55am Session Break - Sponsored by Microsoft
Room: 2nd Floor Lobby
2:20pm Session Break - Sponsored by Microsoft
Room: 2nd Floor Lobby
3:25pm Session Break - Sponsored by Microsoft
Room: 2nd Floor Lobby
12:00pm Lunch
Room: Expo Floor
Add Birds of a Feather Sessions (BoFs) to your personal schedule
7:00pm Birds of a Feather
Room: Marriott Marquis (55 Fourth Street )
Birds of a Feather Sessions (BoFs)
Add PARTY - Come Do It in Public! to your personal schedule
6:30pm Event
Room: InterContinental Hotel (888 Howard St.)
PARTY - Come Do It in Public!
9:00am-9:50am (50m) Design & User Experience
Designing for Play
Christian Crumlish (AOL)
It's already a commonplace that social design has a lot to learn from game design but less has been said about the role of play in digital experiences. After childhood, play rarely "just happens," but you can design for it. Just like games, musical instruments are designed to be played. The goal is not to make the musician fail. The trick is to marry a range of freedoms to serious constraints.
10:05am-10:55am (50m) Design & User Experience
HTML5 vs. Flash: Webocalypse Now?
Eric Meyer (Complex Spiral Consulting)
It's become somewhat fashionable of late to refer to HTML5 and the web stack as a "Flash killer". The Flash/Flex community, understandably, has not suffered this kind of talk quietly. The ongoing absence of Flash from Apple's wildly popular portable devices has only fueled the fire. Openness, stability, ubiquity, consistency, and security are all thrown around like the discs of Tron.
11:10am-12:00pm (50m) Design & User Experience
The UX-Driven Startup: Crafting an Effective Experience Vision
Alexa Andrzejewski (Foodspotting)
What kind of experience do you want to create? Having a concrete answer can set your startup apart and drive design decisions. Whether you have an established product or an idea you can't wait to get off the ground, this workshop will equip you to craft a concrete experience vision that can drive development and ensure that the experience surrounding your product is not accidental.
1:30pm-2:20pm (50m) Design & User Experience
By the Book: Examining the Art of Building Great User Experiences in Software
John McRee (EffectiveUI)
Unlike building a bridge where engineers can precisely plan ahead for the challenges ahead of them, the process of software development is more comparable to that of war, where the battlefield is complex, dynamic and unpredictable. Using examples from his new book, published by O’Reilly Media, John McRee will discuss “Effective UI: The Art of Building Great User Experience in Software.”
2:35pm-3:25pm (50m) Design & User Experience
5 Reputation Fallacies (And How to Avoid Them)
F. Randall "Randy" Farmer (MSB Associates), Bryce Glass (Manta Media, Inc.)
Designing a reputation system is hard. Do it right, and you're likely to draw from disciplines as disparate as computer science, sociology, user experience design and behavioral economics. Do it wrong, and you could wreak horrible downstream effects on the morale, motivations and mindset of your community.
9:00am-9:50am (50m) Strategy & Business Models
Media's New Business Model: Success without Google
Jessica Vascellaro (Wall Street Journal), Bernard Gershon (GershonMedia, LLC), Tristan Harris (Apture), Heidi Perry (ShareThis), Darian Shirazi (Fwix)
News corporations and small bloggers alike are thinking twice about being indexed on Google. So what does a Googleless Web 2.0 content economy and its viable business models look like? What's the impact on journalists and publishers? From real-time aggregation to monetization and distribution, join a panel of successful companies working beyond Google in an adjacent media world.
10:05am-10:55am (50m) Social Media Marketing
Being Optimally Social – How Not Talking about Your Product Can Bring Huge Rewards
Rand Fishkin (SEOmoz), Stephan Spencer (The Art of SEO)
These two co-authors of O’Reilly’s “The Art of SEO" will go beyond friending, following, digging and tweeting to discuss clever and novel ways to leverage social media, communities, and and user-generated content that your organization is likely not doing.
11:10am-12:00pm (50m) Strategy & Business Models
Darwin’s Finches, 20th Century Business, and Open APIs: Evolve Your Business Model
Sam Ramji (Cloud Foundry Foundation)
APIs are changing the face of business. This session will teach you how to take advantage of this innovation and build an enterprise-ready business model around open APIs. Using real-life case studies of enterprise adoption, we’ll illustrate how to leverage existing data and services, support a vibrant developer community, find new partners, and ultimately monetize with open APIs.
1:30pm-2:20pm (50m) Strategy & Business Models
Sharing is the New Lead Gen
Rashmi Sinha (SlideShare, Inc.)
Checkins are the new coupons. Bit.ly links are the new affiliate links. Social startups are slamming up against (and reinventing, repurposing, or disrupting) old business models. There are many reasons to launch a performance business model like lead generation. However you need the right mix of factors for it to work. Learn from SlideShare’s experience with LeadShare to how to make it work.
2:35pm-3:25pm (50m) Strategy & Business Models
Building an Ad-Supported Business around a Community
Chris Tolles (Topix)
Topix launched in 2004, and after establishing an early lead in the news aggregation space, received $60M in investment from the three largest newspaper publishers in the USA. Chris Tolles, Topix' CEO will talk about what it takes to build out both the product and the monetization to create an ad-supported community-focused business.
9:00am-9:50am (50m) Social Media Marketing
From Zero to One Million Users
Drew Houston (Dropbox), Adam Smith (Xobni)
Many products launch, but few reach widespread adoption. Learn how the founders of Dropbox and Xobni attracted millions of users within the first two years of launching their products on a $0 marketing spend. Topics include practical tips on how to encourage word of mouth, build buzz and attract PR, and create products that people love.
10:05am-10:55am (50m) Social Media Marketing
Social Or Anti-Social? The Next Generation of Online Display Ads
Richard Jalichandra (Technorati), Catherine "Cat" Spurway (PointRoll), Chris Jaffe (Yahoo! Inc.), Adam Taisch (Sprout Builder)
"Social" means different things to different people in the online display advertising space. This panel is challenged to identify what "social" means for online advertisers and how next generation of online advertising will integrate social content and connectivity. And, where is the line between social relevancy and anti-social practices that use personal information inappropriately?
11:10am-12:00pm (50m) Social Media Marketing
From Faceless to FANtastic – Real World Lessons on How to Engage and Grow Your Facebook Fans
Ekaterina Walter (Intel), Angela LoSasso (Hewlett-Packard, Co.), Chelsea Marti (TurboTax), Scott McIlnay (Department of the Navy), Victoria Ransom (Wildfire Interactive), Jeff Widman (BrandGlue.com)
Ever wonder how brands turn regular customers into loyal advocates? Join this panel of seasoned social media practitioners from Intel, HP, and others as they discuss Facebook lessons learned in the real world, including how to build long-term relationships with customers, encourage deep interactions with fans and innovative ways of incorporating Facebook into your integrated marketing strategy.
1:30pm-2:20pm (50m) Social Media Marketing
How Transmedia Storytelling and Open Distribution are Remaking Audiences
Tania Yuki (comScore, Inc.), Ivan Askwith (Big Spaceship), Alex Barkaloff (Lionsgate), Kevin Townsend (Science + Fiction)
The convergence of digital media and the increased popularity of transmedia storytelling demands better gadgets, apps, set top boxes and devices. But what do people really want, and how can we ensure that our strategies keep pace with changing needs? comScore’s Tania Yuki will unveil fresh insights about how best to capture the increasingly fragmented attention of TV and video viewers.
2:35pm-3:25pm (50m) Social Media Marketing
Building a Social Business: Practical Insights On How to Restructure Your Organization to Succeed in Social Media
Joshua Ross (Fleishman Hillard)
Social business changes the game not just for marketing but for every business unit: R&D, customer service, human resources and beyond. What's more, success increasingly requires new cooperation across these groups and often with competitors. This session looks at practical approaches to this deep new challenge.
9:00am-9:50am (50m) Focus on Analytics, Focus on Mobile
Crucial Mobile Analytics for Marketers
Matthew Langie (Omniture, An Adobe Company)
As mobile explodes across the tech sector, it's crucial that marketers understand the behavior of mobile users to appropriately position messaging and target campaigns. Businesses can significantly increase the ROI of their mobile initiatives through such optimization and targeting efforts.
10:05am-10:55am (50m) Focus on Analytics, Social Media Marketing
Web Analytics – Tracking People and Not Just Numbers
Neil Patel (KISSmetrics)
Because the web is changing companies can no longer just track things like pageviews and conversions. You have to start tracking the people that visit your website so you can get a better understanding of their motives and behaviors. Without tracking the individual user you will never get to understand what truly causes them to convert.
11:10am-12:00pm (50m) Focus on Analytics
Individual Shmindividual: Granular Metrics Are So 1999 (Or Are They?)
Sean Power (Watching Websites), Marcel LeBrun (Radian6), Daniel Lu (SlideShare), Marcus Nelson (Salesforce.com), Dharmesh Shah (HubSpot)
There's an increasing amount of debate in the industry over the merits of capturing granular data over aggregate trends. On one hand, granular data gives you the power to understand a single user's actions and intent. On the other hand, metrics revolving around individuals give you indicators, not predictors. Is the notion of "follower count" today's equivalent of yesterday's "website hit"?
1:30pm-2:20pm (50m) Focus on Analytics
A Dashboard for Freemium Providers: What to Measure—and How
Ranjith Kumaran (YouSendIt, Inc.)
Freemium has become one of the hottest business models among start-ups, and its providers are searching for the best way to measure and optimize business performance. As founder of YouSendIt, a pioneer in Freemium offerings, Ranjith Kumaran will describe tools to measure Freemium performance using a dashboard to measure key metrics.
2:35pm-3:25pm (50m) Focus on Analytics
Top 5 Website Design Elements Your Visitors Hate (And How To Get Rid Of Them)
Ayat Shukairy (Invesp)
Sure, you know how to create standard reports, but what can you do if you really dig into the analytics? In our session, we’ll show you how to easily create in-depth analytics reports using a variety of sources. Our top 10 customized analytics reports include a motive analysis, click through rate analysis, member vs. non-member analysis, and much more!
9:00am-9:50am (50m) Development, Focus on Cloud Computing
I Made a Map of the Internet - And Other Lessons About Speeding Up Websites
Tom Croucher (Uber)
I have made a map of everything involved in getting from your computer, via your ISP, to a web site and back. It's exhaustive, but that's the point. Where the heck should we optimize? This talk will take the audience on a journey through the guts of the internet to learn how and where to optimize for speed.
10:05am-10:55am (50m) Development
Top 10 Pitfalls to Avoid in RIA Development
Anthony Franco (EffectiveUI)
There are many ways to successfully design and develop software, yet even more ways to fail. Under the polite umbrella of “lessons learned,” we explore the pitfalls of inefficient workflows, worst practices and poor communication that will ensure the demise of any software project. You will take away valuable information about what NOT to do when expecting to get decent software out the door.
11:10am-12:00pm (50m) Development
Billions of Hits: Scaling Twitter
John Adams (Twitter)
Growing from hundreds, to thousands, to billions of requests per day is an extremely difficult challenge. In this session, we'll share some of the challenges faced on a daily basis by the Twitter Operations team in delivering Tweets to millions of users on the real-time web and mobile devices.
1:30pm-2:20pm (50m) Development
Designing Social Applications for the Next Phase of Web2.0: Data
Jamie Taylor (Metaweb)
User Generated Content powered the early phases of Web2.0, but as collaborative social applications mature, Web2.0 now produces high value "socially generated data." Social network design and information architecture influence the creation and quality of User Generated Data. This talk examines how design decisions impact network structure, and how network structures effect User Generated Data.
2:35pm-3:25pm (50m) Development
Evolving the Social Web with OAuth 2.0
Luke Shepard (Facebook)
OAuth has paved the way for seamless web experiences where users can flow data across sites without sharing their passwords. Now, social experiences are moving away from a single webpage across the whole web, and to mobile devices - and the protocols that support them are changing as well.
9:00am-9:50am (50m) Focus on Mobile
A Beautiful Mind: Anatomy and Architecture of the iPhone App
Bess Ho (Archimedes Ventures)
The iPhone has captured the hearts & minds of mobile OS designers. Bess Ho leads you through a fast-paced session designed to review the art & science of the iPhone App and how similar techniques can be used for Android, Palm and other OSes. Learn the underlying foundation of Objective-C & Model-View-Controller (MVC).
10:05am-10:55am (50m) Focus on Mobile
Get Me a Mobile Strategy or You're Fired!*
Jason Grigsby (Cloud Four)
Learn the *DOs* and *DON'Ts* of a Successful Mobile Strategy. Mobile continues to be the hottest technology sector. The iPhone has reached 3 billion downloads. Android devices are now available on every major carrier in the United States. And the mobile web once again doubled last year. People and businesses are waking up to the reality that *mobile is the next big thing*.
11:10am-12:00pm (50m) Focus on Mobile
iPad: Mobile Computing Redefined
Raven Zachary (Small Society)
Apple is positioning the iPad as a new category of mobile device between a smartphone and a laptop, and better at a set of key tasks than either of them. It is a device more intimate than a laptop and more expansive than a smartphone. iPad is Apple's answer to the rapidly growing Netbook segment, but more than that.
1:30pm-2:20pm (50m) Focus on Mobile
Challenge, Drama & Social Engagement: Designing Mobile Augmented Reality Experiences
Gene Becker (Layar)
Mobile augmented reality adds digital overlays and interactivity to the physical world using the sensors and display of your smartphone. Design of mobile AR experiences is complex and takes us well beyond the browser-based web. This session will give you a mix of practical knowledge and new ideas for creating AR experiences, drawing from web design, 3D graphics, games, architecture and stagecraft.
2:35pm-3:25pm (50m) Focus on Mobile
The Mobile Stack's Cloud Layer
Jason Grigsby (Cloud Four), Matt Galligan (SimpleGeo), Scott Kveton (Urban Airship, Inc.), Henri Moissinac (Facebook)
Few mobile apps are useful without the web. There's a new layer in the cloud aimed specifically at mobile developers. Sometimes built on top of AWS these web services are designed specifically to make an mobile app scale. These companies handle the new CRUD of dealing with location data, notifications, user connections and let mobile devs focus on the client.
9:00am-9:50am (50m) Design & User Experience, Sponsored
Web Design Redefined, with Web Fonts - Sponsored Session
Allan Haley (Monotype Imaging)
Typography has often been a thorn in the side of Web designers who have traditionally been confined to a limited number of system fonts or forced to embed type within graphics. New technologies promise to bring Web designers the same level of typographic choice and freedom that print designers enjoy. Discover more about the emerging world of Web typography how it will impact you.
10:05am-10:55am (50m) Sponsored
Cars on the Ground, Customers in the Cloud – Scaling a Website While Enhancing Innovation
Kevin Boyle (Microsoft), David Chou (Microsoft), Andy Lapin (Kelley Blue Book)
Since 1926, Kelley Blue Book has been a trusted source of automobile information in the US. They successfully transformed the book publishing origins into a website that serves 14M visitors per month today. In keeping with the times, KBB leveraged cloud computing to scale its infrastructure, but also discovered significant cost savings, and more focused efforts towards business innovation.
11:10am-12:00pm (50m) Sponsored
Germany: Driving the Digital Future
Angelika Geiger (Germany Trade and Invest GmbH)
Germany’s well-diversified economy has allowed it to weather the economic crisis of the past year much better than many of its European neighbors. This session takes a closer look at Germany’s ICT industry and explores its various segments to showcase the latest technologies being developed there.
1:30pm-2:20pm (50m) Focus on Cloud Computing, Sponsored
How to Make Cloud Computing into Smart Computing - Sponsored Session
Jason Hoffman (Joyent, Inc.)
Many businesses are challenged when trying to make the reality of cloud computing meet the promise of cloud computing. They hope to eliminate the hassle of managing infrastructure, gets rid of up-front capital costs, and make it possible to scale applications worry free-- but they hit roadblocks not the way.
2:35pm-3:25pm (50m) Sponsored
Web 2.0 at 60mph
Mark Halvorson (Atlassian)
Most Web 2.0 companies take months of hard planning and work. But what does it look like when you have to develop 6 new technology startups in just 48 hours? And what if those 48 hours were on-board a bus driving at 60mph from San Francisco to Austin with 26 strangers? That's what happened to me and 25 other intrepid (foolish?) San Francisco-based technologists as we made our way to SXSW 2010.
9:00am-9:50am (50m) Sponsored
The Developer's Highway to Make Money Out of Application Stores
Elena Fersman (Ericsson)
What do mobile developers want? Some maybe want to learn about new cutting-edge technologies and influence the development of new APIs. Some just want to make money from existing commercially available APIs. But not everyone wants to be tied up to only one application store - why not target several at one shot?
10:05am-10:55am (50m) Sponsored
Transforming Software Development through Web 2.0 Collaboration
Matt Holitza (IBM Rational), Brian Bryson (IBM Rational)
The billion user internet is transforming business models from “cathedral and bazaar” supply chains to “long tail” business models. How can we apply the lessons of Web 2.0 transformation to the software development domain? In this presentation, we explore highly collaborative approaches to software delivery powered by the Rational Jazz solution for collaborative ALM.
11:10am-12:00pm (50m) Sponsored
My Name Is URL - Namespaces & Revenue Models
Ken Schafer (Tucows)
What role should web addresses play now that the web is about contribution as much as consumption? When creating a web app, should we think of the naming conventions we adopt as technical details, marketing opportunities, or that ever-elusive Web 2.0 revenue model?
1:30pm-2:20pm (50m) Sponsored
Best Practices in Smartphone Business Apps
Adam Blum (Rhomobile)
Driven by the phenomenal success of the iPhone and the App Store, smartphone app usage is finally taking off in the enterprise. Many developers are still uncertain about how to create a great user experience for information-intensive business apps on smartphones.
2:35pm-3:25pm (50m) Social Media Marketing, Sponsored
A New Era of the Internet is .COming! Finally, a Second Chance to Get the Domain Name You Always Wanted - Sponsored Session
Lori Anne Wardi (.CO)
This summer, 25 years after the introduction of .com, a new era of the Internet will be born - an era where the name of your website, business or brand will be based on what you really want - not just what's left over.
5:30pm-7:00pm (1h 30m) Special Programs & Events
The Web with a View Tweet Up (hosted by Opera)
If building the Web of tomorrow is your passion, this tweet-up is for you. Opera Software warmly welcomes you 39 stories above the the streets of San Francisco to talk all things Web.
3:45pm-3:50pm (5m) Keynote
Welcome
Tuesday's opening remarks by the Web 2.0 Expo SF program chairs Sarah Milstein and Brady Forrest.
3:50pm-4:00pm (10m) Keynote
Becoming One with Internet Culture
Ben Huh (I Can Has Cheezburger)
The last century created sitcoms and TV shows. This generation is searching for our own, and the Internet is ready to give it to them.
4:00pm-4:10pm (10m) Keynote
Making Social More Fun + More People + More Engaged
Lili Cheng (Microsoft)
Keynote by Lili Cheng, Microsoft.
4:10pm-4:25pm (15m) Keynote
A Conversation with Paul Buchheit
Paul Buchheit (Facebook)
Paul Buchheit of Facebook in conversation with Web 2.0 Expo SF program chair, Sarah Milstein.
4:25pm-4:45pm (20m) Keynote
Ideas Worth Spreading: TED's Transition from Conference to Platform
June Cohen (TED Conferences)
In 2006-- after 22 years as an exclusive, expensive event --TED began releasing talks from the conference online, for free. Rather than sinking TED's business model, this strategy of radical openness grew its audience from 1000 attendees to 150 million users worldwide, evolving the organization from an event to a global platform for spreading ideas.
4:45pm-5:00pm (15m) Keynote
The Lean Startup: Innovation Through Experimentation. Not Just for Startups Anymore.
Eric Ries (Lessons Learned)
Keynote by Eric Ries, of The Lean Startup.
5:00pm-5:15pm (15m) Keynote
Breaking Barriers with Sound
Ge Wang (Stanford University, Smule)
Keynote by Ge Wang, Assistant Professor, Stanford University and Co-founder, CTO, Chief Creative Officer, Smule.
9:00am-3:25pm (6h 25m) Special Programs & Events
Web2Open
Web2Open is Web 2.0 Expo's "unconference"- a free, community-driven event happening at Moscone West, where you can connect with other participants to discuss Web 2.0 topics and questions.
10:30am-3:30pm (5h) Special Programs & Events
Expo Hall Open
Come visit the Web 2.0 Expo San Francisco expo hall filled with exhibitors showcasing all things Web 2.0—tools, technologies, services, infrastructures, and more!
9:50am-10:05am (15m)
Break: Session Break - Sponsored by Microsoft
10:55am-11:10am (15m)
Break: Session Break - Sponsored by Microsoft
2:20pm-2:35pm (15m)
Break: Session Break - Sponsored by Microsoft
3:25pm-3:45pm (20m)
Break: Session Break - Sponsored by Microsoft
12:00pm-1:30pm (1h 30m)
Break: Lunch
7:00pm-11:00pm (4h) Special Programs & Events
Birds of a Feather Sessions (BoFs)
Birds of a Feather (BoF) sessions provide face to face exposure to those interested in the same projects and concepts. BoFs can be organized for individual projects or broader topics, but they are entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic.
6:30pm-9:30pm (3h) Special Programs & Events
PARTY - Come Do It in Public!
Come party with Tableau Public and ReadWriteWeb along with other Web 2.0 attendees on the terrace deck of the InterContinental hotel, across the street from the conference. There’ll be music, food, drinks, prizes, and more.
Silverlight Showcase
Sponsors
  • Microsoft Corporation
  • .CO
  • Adobe Systems, Inc.
  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet
  • SOASTA

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.