Today's Hottest Revenue Model: How to Monetize Your Content Through Virtual Currency

Rebecca Weeks Watson (gWallet, Inc.)
Focus on Enterprise
Location: 2009 Level:
Average rating: **...
(2.56, 9 ratings)

Online gaming, social media and ecommerce companies are generating
substantial revenues through micro-transactions for virtual currency.
Research analysts predict this booming model will eventually outgrow
traditional advertising and freemium models.

In this session you’ll learn
about direct and alternative payment options, why consumers love it, how to
get started, what challenges you may face, choosing third-party vendors, and
the potential ROI. You’ll also see examples of success through several
social media case studies.

Photo of Rebecca Weeks Watson

Rebecca Weeks Watson

gWallet, Inc.

With nine years of experience launching digital media startups and monetizing online content, Rebecca Watson is one of the leading young visionaries in Silicon Valley. She leads Business Development for gWallet, a network that helps publishers and social game developers monetize their audience through new advertising formats. Previously, Rebecca was the director of business development at Real Girls Media where she helped launch the company’s owned and operated site DivineCaroline.com and led all syndication, licensing, content sourcing and partnership development. Additionally, she founded the Real Girls Network, a premium advertising network connecting women’s sites with Fortune 500 brands. Rebecca regularly speaks at conferences including CES, Ad-Tech, We Media, BlogWorldExpo, and Digital Hollywood. She’s written over 85 articles for iMediaConnection and is a monthly columnist on Vator.tv. She holds a U.S. Patent for scientific matchmaking.

Silverlight Showcase
Sponsors
  • Microsoft Corporation
  • .CO
  • Adobe Systems, Inc.
  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet
  • SOASTA

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.