Building a Social Business: Practical Insights On How to Restructure Your Organization to Succeed in Social Media

Joshua Ross (Fleishman Hillard)
Social Media Marketing
Location: 2002 Level:
Average rating: ****.
(4.26, 23 ratings)

“A social business is an organization designed consciously around sociality and social tools, as a response to a changed world and the emergence of the social web…” – Stowe Boyd

Social business changes the game not just for marketing but for every business unit: R&D, customer service, human resources and so on. What’s more, success increasingly requires new cooperation across these groups and often with competitors. Drawn from direct experience and using case studies, this talk will focus on ways that companies are reorganizing business units, developing social governance models and up-leveling employee skills in order to meet the demands that social media place upon 21st century business.

Photo of Joshua Ross

Joshua Ross

Fleishman Hillard

Joshua Michéle Ross is Senior Vice President of Digital Strategies and Futures with Fleishman Hillard, a global communications firm. Josh is focused on how technologies enable social transformation, innovation and opportunity within business. Prior to FH, Josh was Vice President with O’Reilly Media where he delivered strategic consulting, speaking engagements and hands-on innovation labs to help companies get to the future first.

Joshua has been a guest lecturer at Harvard University and a regular speaker at conferences related to technology and digital strategy. He is a regular columnist on and blogger on O’Reilly Radar, and has appeared on NBC and CBS Evening News as a commentator on the impact social technologies are having on business. His writings have also appeared on, Social Computing Journal and Fast Forward.

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Scott Lum
05/06/2010 7:29am PDT

Excellent. Helpful content for business starting to think about a social program

Beth Ward
05/05/2010 2:53am PDT

Engaging, thoughtful and filled with strategies that can help organize large businesses without losing the power of social communications.

Picture of Pancham Prashar
Pancham Prashar
05/04/2010 4:23pm PDT

Brilliant session! From the ones I attended – one of my best for today. Thanks Joshua!

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Jason Penny
05/04/2010 3:36pm PDT

OUTSTANDING presentation. Joshua is a wealth of knowledge and it was great hearing about how social media has changed the paradigm of the business model. I took copious notes from this presentation and will apply what I’ve learned to my own organization’s web presence.

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