Cars on the Ground, Customers in the Cloud – Scaling a Website While Enhancing Innovation

Kevin Boyle (Microsoft), David Chou (Microsoft), Andy Lapin (Kelley Blue Book)
Location: 2014 Level:
Average rating: ***..
(3.75, 4 ratings)

Kelley Blue Book is a premier provider of vehicle pricing information to consumers, automotive dealers, governments, and the finance and insurance industries. The company launched its information-rich website in 1995, and has grown to attract 14M unique visitors per month today; allowing KBB to continually expand its business and offer new products and features.

However, the website needed to scale to meet increasing business and customer demand, and sometimes to accommodate events and programs such as US government’s “Cash for Clunkers”. And KBB found a sweet spot in leveraging cloud computing to help it scale, and leveraging scale as a competitive advantage.

This session will detail:

  • The real-world benefits and disadvantages of running in the cloud
  • The key architectural decisions for moving from on-premise to the cloud, e.g. database layer abstraction and logging
  • The best practices for operating a site that spans both an on-premise data center and the cloud, e.g. data synchronization
  • Forward-looking perspectives on potential scenarios to further leverage cloud scale to enable next-generation applications, and how to design applications that tap into the power of the Web

Sponsored by Microsoft

Kevin Boyle


Kevin is Microsoft’s Platform Strategy Advisor in Southern California. In this role, he creates strategic partnerships with the most promising local startups and Microsoft’s Enterprise customers. Kevin analyzes a company’s goals, strategies, and capabilities to figure out what Microsoft partnerships and technology might accelerate its business goals. When an opportunity which will benefit both Microsoft and the client company surfaces, Kevin advocates for the customer inside of Microsoft to develop the appropriate business relationship and/or fund a jump-start using Microsoft’s bleeding-end technology. In 2005, Kevin struck a partnership with MySpace to provide direct access to the team creating Microsoft’s next generation Web technology. This relationship allowed MySpace to add 500,000 new users each week and earned Kevin Microsoft’s ‘Worldwide Architect Evangelist of the Year’ award.

Photo of David Chou

David Chou


David Chou is an architect at Microsoft, focused on collaborating with enterprises and organizations in areas such as cloud computing, SOA, Web, RIA, distributed systems, security, etc., and supporting decision makers on defining evolutionary strategies in architecture. Drawing on experiences from his previous jobs at Sun Microsystems and Accenture, David enjoys helping customers create value from using pragmatic approaches to define IT strategies and architectures. David maintains a blog at

Andy Lapin

Kelley Blue Book

Andy is responsible for overseeing product and enterprise architecture for all of Kelley Blue Book’s SaaS products and backend data systems. His focus is on creating an agile enterprise that can take full advantage of emerging trends in technology and development methods as a competitive advantage. Andy also has been the leader for research and development and has been instrumental in several new products. He has extensive background as a developer for both product and enterprise development. Prior to Kelley Blue Book, Andy spent time working for Deloitte and for a small internet startup. He holds a M.S. from UCLA.

Silverlight Showcase
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  • .CO
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  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet

Rob Koziura
(415) 947-6111

Kaitlin Pike
(415) 947-6306

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