Raising the Bar with Cross-Device Experiences

Paul Trani (Adobe Systems Incorporated)
Location: 2014 Level:
Average rating: **...
(2.20, 10 ratings)

The bar is being raised on many fronts. Consumers expect content to “be there” on their device and they expect a consistent user experience within context of the medium. Designers and developers want to be able to meet these needs without recreating content per device. With the release of Adobe Creative Suite 5 and Flash Player 10.1 any business can rise to these challenges and turn them into great opportunities for new revenue, without driving designers and developers device-crazy. In this session you will see Adobe Creative Suite 5 create experiences for the web, desktop and mobile devices!

  • Sponsored by Adobe
Photo of Paul Trani

Paul Trani

Adobe Systems Incorporated

Paul Trani is a passionate 15 year veteran of the interactive design and development scene as well as a respected speaker as Adobe’s Flash Platform Evangelist. Paul has spent many years working for award-winning agencies as well as being an Adobe Certified Instructor, courseware developer, and Lynda.com trainer. Prior to joining Adobe, Paul led a team of interactive designers and developers at Starz Entertainment producing multi-million dollar web and mobile campaigns.

Paul maintains a blog at www.designupdate.com and can be followed on twitter “@paultrani”;http://twitter.com/paultrani.

Comments on this page are now closed.


Tonya Brilon
05/10/2010 4:50am PDT

Not what I thought the session would be about. Title led me to believe it would be about multi platform storytelling/experience on multiple devices, not how to create a flash game.

Picture of Robert Eckhardt
Robert Eckhardt
05/05/2010 7:48am PDT

Adobe Commercial, fumbling over the controversy with apple. Underwhelmed.

Silverlight Showcase
  • Microsoft Corporation
  • .CO
  • Adobe Systems, Inc.
  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet

Rob Koziura
(415) 947-6111

Kaitlin Pike
(415) 947-6306

View a complete list of Web 2.0 Expo contacts.