Navigating The Risks and Reaping the Rewards of Social Media

Conleth O'Connell (Open Text)
Location: 2016 Level:
Average rating: ***..
(3.60, 5 ratings)

The rules of engagement have changed and organizations today are looking at Social Media to help drive business results. When executed properly, Social applications can transform an organization. However, achieving success in this new world is not without some level of risk.

This presentation will discuss a balance of risk vs. rewards when incorporating Social Media into interactive communications with audiences inside and outside the organization.

  • Sponsored by Open Text
Photo of Conleth O'Connell

Conleth O'Connell

Open Text

Conleth O’Connell, Ph. D., principal technologist at Open Text, is responsible for driving the Enterprise 2.0 group vision for innovative technology and solutions.

Prior to Open Text, Dr. O’Connell was chief technology officer at Vignette Corporation. He joined Vignette in 1996 as one of the company’s first engineers and helped develop Vignette’s initial product offering. Prior to becoming CTO, Dr. O’Connell held multiple engineering and architect roles and influenced the company’s support for open standards by participating in various standards committees including the W3C (World Wide Web Consortium) and OASIS. Dr. O’Connell participated on the XML 1.0 recommendation committee and co-authored the ICE syndication protocol that was further revised under OASIS.

Dr. O’Connell joined Vignette from HaL Computer Systems where he led product development efforts and participated in the Davenport Group, a consortium that created an SGML distribution format for online documents called the DocBook DTD that he co-authored.

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Tonya Brilon
05/10/2010 4:45am PDT

Content was useful and is a good way to approach social media is working for a traditional company or boss (one of Conleth’s points). Not a very dynamic speaker.

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