Web 2.0 at 60mph

Mark Halvorson (Atlassian)
Location: 2014 Level:
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Most Web 2.0 companies take months of hard planning and work. But what does it look like when you have to develop 6 new technology startups in just 48 hours? And what if those 48 hours were on-board a bus driving at 60mph from San Francisco to Austin with 26 strangers? That’s what happened to me and 25 other intrepid (foolish?) San Francisco-based technologists as we made our way to SXSW 2010. In my talk, I’ll discuss the exhausting and once-in-a-lifetime event that came to be known as The Startup Bus, how we did it, and what kinds of results we saw. The talk will include examples of how we used JIRA Studio, Atlassian’s collaborative, hosted development suite, to build the 6 new technology startups.

  • Sponsored by Atlassian
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Mark Halvorson


Mark Halvorson is the Chief Imagineer and OpenSocial Evangelist at Atlassian Software – the makers of JIRA and Confluence. He has a long history working with portals and social enterprise software having worked in various capacities from software developer to technical marketer for Firepond, Plumtree, BEA and Oracle.

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  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet

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