Ideas Worth Spreading: TED's Transition from Conference to Platform

June Cohen (TED Conferences)
Location: Keynote Room - 3rd Level Level:
Average rating: ****.
(4.57, 77 ratings)

In 2006— after 22 years as an exclusive, expensive event —TED began releasing talks from the conference online, for free. Rather than sinking TED’s business model, this strategy of radical openness grew its audience from 1000 attendees to 150 million users worldwide, evolving the organization from an event to a global platform for spreading ideas.

June Cohen led TED’s transition online, and will share the inside story of how the organization has architected these changes and managed the unexpected growth.

Photo of June Cohen

June Cohen

TED Conferences

As Executive Producer of TED Media, I’m focused on extending TED in new directions — particularly those that help spread ideas. I led the charge to bring the conference online, launching TEDTalks in 2006, and the new in 2007. I also co-produce and co-host the annual conference, and manage our talented media team. Before TED: I developed one of the world’s first multimedia magazines in 1991, at Stanford; helped launch in 1994; launched in 1996; and served as Wired Digital’s VP of Content through 2000.

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Tonya Brilon
05/10/2010 4:38am PDT

I think TED is amazing and I loved hearing June’s passion for it AND how TED has put the power into the hands of the people who want to spread it.

Picture of Neal Wollenberg
Neal Wollenberg
05/06/2010 2:10am PDT

Inspiring keynote. Very well done.

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