Ideas Worth Spreading: TED's Transition from Conference to Platform
In 2006— after 22 years as an exclusive, expensive event —TED began releasing talks from the conference online, for free. Rather than sinking TED’s business model, this strategy of radical openness grew its audience from 1000 attendees to 150 million users worldwide, evolving the organization from an event to a global platform for spreading ideas.
June Cohen led TED’s transition online, and will share the inside story of how the organization has architected these changes and managed the unexpected growth.
June Cohen
TED Conferences
As Executive Producer of TED Media, I’m focused on extending TED in new directions — particularly those that help spread ideas. I led the charge to bring the conference online, launching TEDTalks in 2006, and the new TED.com in 2007. I also co-produce and co-host the annual conference, and manage our talented media team. Before TED: I developed one of the world’s first multimedia magazines in 1991, at Stanford; helped launch HotWired.com in 1994; launched Webmonkey.com in 1996; and served as Wired Digital’s VP of Content through 2000.
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Comments
I think TED is amazing and I loved hearing June’s passion for it AND how TED has put the power into the hands of the people who want to spread it.
Inspiring keynote. Very well done.