Apple is positioning the iPad as a new category of mobile device between a smartphone and a laptop, and better at a set of key tasks than either of them. It is a device more intimate than a laptop and more expansive than a smartphone. iPad is Apple’s answer to the rapidly growing Netbook segment, but more than that, it is a new product that meets a set of consumers’ demands that have been addressed through the use of a variety of devices before. Just one month after the public release of the iPad, Raven reviews the state of the iPad ecosystem, where it’s headed, and its impact on content creators, app developers, and consumers.
Raven Zachary is President of Small Society, working with big brands, established companies, investors, and startups on iOS strategy and product development for the iPhone, iPad, and iPod touch. Raven directed the Obama ’08 for iPhone application for the Obama Campaign in 2008, and has worked with companies such as Whole Foods Market, Zipcar, Amazon, and The Democratic Party on iOS application initiatives. He is the founder of iOSDevCamp, an not-for-profit iOS developer conference. Raven is regularly quoted by the press about the iOS market and is a frequent conference speaker on the topic.
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