The Search Platform: Friend Or Vampire?

Danny Sullivan (Search Engine Land) Moderated by:
Location: Keynote Room - 3rd Level Level:
Average rating: ***..
(3.22, 50 ratings)

Are search engines content “vampires” that should be feared, sucking content
owners dry and providing little value in return? Or do they operate well
within “fair use” and provide far more reward to content owners than
traditional media outlets do? There’s been plenty of rhetoric over the past
year, and the issues are getting more complicated as search engines move do
more substantial quoting of material. In this talk, an assessment of what
content owners should – and should not – fear.

Photo of Danny Sullivan

Danny Sullivan

Search Engine Land

Widely considered a leading “search engine guru,” Danny Sullivan has been helping webmasters, marketers and everyday web users understand how search engines work for over a decade.

Danny’s expertise about search engines is often sought by the media, and he has been quoted in places like The Wall St. Journal, USA Today, The Los Angeles Times, Forbes, The New Yorker and Newsweek and ABC’s Nightline.

Danny began covering search engines in late 1995, when he undertook a study of how they indexed web pages. The results were published online as “A Webmaster’s Guide To Search Engines,” a pioneering effort to answer the many questions site designers and Internet publicists had about search engines.

Danny currently heads up Search Engine Land as editor-in-chief, which covers all aspects of search marketing and search engine news. Danny also serves as Third Door Media’s chief content officer, which owns Search Engine Land and the SMX: Search Marketing Expo conference series. Danny also maintains a personal blog called Daggle and microblogs on Twitter: @dannysullivan.

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Picture of Tim O'Reilly
Tim O'Reilly
05/05/2010 6:44am PDT

I thought Danny’s analysis was “fair and balanced” but I’m concerned that we see Google tipping towards pointing more and more to themselves. I predicted this back in 2007, in a blog post entitled Trading for Their Own Account. (Think Goldman Sachs)

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