My Name Is URL - Namespaces & Revenue Models

Ken Schafer (Tucows)
Location: 2016 Level:
Average rating: ****.
(4.50, 2 ratings)

What role should web addresses play now that the web is about contribution as much as consumption? When creating a web app, should we think of the naming conventions we adopt as technical details, marketing opportunities, or that ever-elusive Web 2.0 revenue model?

In this fast-paced presentation Ken will look at dozens of examples of how the leading social networks and web applications have approached the challenge and how these decisions will influence the future success of these companies in ways they may never have imagined.

Sponsored by OpenSRS

Photo of Ken Schafer

Ken Schafer


Tucows, one of the original Internet services companies now operates four distinct online services. OpenSRS manages over 9 million domain names and millions of email boxes through a reseller network of over 9,000 web hosts and ISPs in over 100 countries. Hover is the easiest way for individuals to manage their domain names. YummyNames owns premium domain names that generate revenue through advertising or resale. is an online video network building on the foundation of

Prior to joining Tucows in 2006 Ken had spent eight years as a consultant helping dozens of companies develop their Internet strategies.

Ken conceived and oversaw Sony Music Canada’s early online initiatives. From their first site in 1995, Ken’s team built a global web presence for 25 Canadian artists, by pioneering viral and email marketing, rich media, and community building long before they had become buzzwords.

Ken received his degree in Mathematics from the University of Waterloo and lives outside Toronto with his wife, parenting expert Alyson Schafer, and their two children.

Silverlight Showcase
  • Microsoft Corporation
  • .CO
  • Adobe Systems, Inc.
  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet

Rob Koziura
(415) 947-6111

Kaitlin Pike
(415) 947-6306

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