Applied Communilytics Intensive

Alistair Croll (Solve For Interesting), Sean Power (Watching Websites), Eric Feinberg (ForeSee Results), Ryan Holmes (HootSuite), Erin Hunter (comScore, Inc.), Ryan Kuder (Biz360), Matthew Langie (Omniture, An Adobe Company), John Lovett (Web Analytics Demystified), Dave McClure (500 Hats), Hiten Shah (CrazyEgg / KISSmetrics), Chris Slowe (, Kevin Weil (Twitter, Inc.)
Location: 2016 Level:
Average rating: ***..
(3.25, 8 ratings)

Applied Communilytics

The world of communilytics has exploded in 2010. Social media strategies can no longer live without measurement. With an accompanying eco-system of vendors, consultants and analysts, the time to learn how to measure the results of social media campaigns has never been better.

This workshop sets the record straight on what works and what doesn’t in community measurement.

We will cover:

  • Why online communities matter (and how to build a business case around monitoring them)
  • An overview of the larger ecosystem of analytics, and how community analytics ties into it
  • How to identify and account for different community archetypes
  • The types of conversations that take place online, and the most effective ways to make sense of them
  • The relationship between social media and measurement strategies
  • Monitoring communities to:
    - find out how you’re doing
    - see if you’re improving
    - optimize them towards a goal
    - understand how to best reach them
    - mitigate risk
  • Creating a communications flow plan for your organization (so that you can dispatch community issues accordingly)
  • Applied communilytics on a shoestring
  • Case studies: How three social media marketing campaigns launched, and a description of the analytics practices used to gauge their effectiveness
  • A list of practical community analytics tips that solve real world issues

But you won’t just hear it from us. We will bring to you a panel of experts in the field of community analytics. We’ll ask them questions, and make sure that they each bring an actionable story or anecdote that you will be able to learn from and apply.

Effective social media comes from having the guts to try unique, memorable campaigns, the discipline to measure their successes and failures, and the wisdom to learn from the results. That’s what applied community analytics is about, and it’s what you’ll learn in this workshop.

Lean Startup meets Lean Analytics

The same day, startup expert Eric Ries will be presenting his Lean Startup Intensive. At the end of the day, we’ll bring the two sessions together for a joint presentation, where we’ll explain how both our methodologies work together to better help you better understand your business, your product and its users.

Who Should Attend?

You’ll feel right at home if you’re part of a marketing, community management or PR group. You will learn something new, whether you’re an executive or junior intern.

If you’re a product manager, you’ll learn new ways to solicit feedback from your users and gain a better understanding of how you can measure your products’ inherent virality.

People who have attended our sessions have held titles as diverse as: bloggers, web developers, CEOs, artists, PR specialists, non-profit executives, community managers and VPs/directors/managers in marketing .

It really doesn’t matter what your title is, so long as you have lots of coffee and some interest in (or connection to) online communities.

Read the speaker interview with Sean Power

Photo of Alistair Croll

Alistair Croll

Solve For Interesting

Alistair Croll is an entrepreneur with a background in web performance, analytics, cloud computing, and business strategy. In 2001, he cofounded Coradiant (acquired by BMC in 2011) and has since helped launch Rednod, CloudOps, Bitcurrent, Year One Labs, and several other early-stage companies. He works with startups on business acceleration and advises a number of larger companies on innovation and technology. A sought-after public speaker on data-driven innovation and the impact of technology on society, Alistair has founded and run a variety of conferences, including Cloud Connect, Bitnorth, and the International Startup Festival, and is the chair of O’Reilly’s Strata Data Conference. He has written several books on technology and business, including the best-selling Lean Analytics. Alistair tries to mitigate his chronic ADD by writing about far too many things at Solve For Interesting.

Photo of Sean Power

Sean Power

Watching Websites

Sean Power is a consultant, analyst, author, and speaker. He is the co-founder of Watching Websites, a boutique consulting firm focusing on early stage startups, products, and non-profits as they emerge and mature in their niches. He has built professional services organizations, and traveled across North America delivering engagements to Fortune 1000 companies. He helps executives understand their competitive landscape and the future of their industry. He has done technical editing for Troubleshooting Linux Firewall for Addison-Wesley, and co-authored Complete Web Monitoring with Alistair Croll for O’Reilly Media.

Sean has had first-hand experience creating and implemented social computing strategies with larger companies like MTV and smaller startups like Akoha. He is active in the social computing space, using Twitter and blogs as his communication platforms of choice. He often speaks on the subject of product acceleration, measurement, or social computing in clinics, workshops, presentations, and one-on-one training.

Photo of Eric Feinberg

Eric Feinberg

ForeSee Results

Eric Feinberg is an Industry Director at ForeSee Results, the leading customer satisfaction management company with solutions based on the American Customer Satisfaction Index (ACSI). Eric’s background includes roles as web marketing analyst at financial services company Gruntal & Co., multi-channel strategy consultant at Wheelhouse, usability specialist at Vividence (Keynote Systems) and focus group moderator at Kelton Research. His current relationships include companies like StubHub, Shutterfly, Chase, Adobe, Levi Strauss & Co., McKesson, and CBS Interactive. As technologies and trends change and evolve, Eric maintains his awareness and command of how best to understand and motivate the online consumer on behalf of his clients.

Photo of Ryan Holmes

Ryan Holmes


Ryan Holmes is the CEO of HootSuite Media, Inc. and also co-founded Invoke Media in 2000. Ryan’s experience combines diverse management skills with solid industry and technical knowledge in addition to academic knowledge through the University of Victoria School of Business and Okanagan College plus hands-on entrepreneurial experience through several start-up ventures including a restaurant chain, a tourist adventure business, and an e-commerce store with 3m+/year revenues. Holmes frequently appears in media interviews, speaks at conferences and participates in industry panels about the future of the social web.

  • Photo courtesy of Kris Krug
Photo of Erin Hunter

Erin Hunter

comScore, Inc.

Erin Hunter runs the Media, Retail and Technology Practices for comScore, overseeing all aspects of these businesses for the company. In this role, Erin manages the business units responsible for delivering marketplace insights and marketing intelligence for comScore’s blue-chip clients including Microsoft, Google, Yahoo!, Platform A, Sears, Best Buy, Intel, Apple, and hundreds of others. Erin joined comScore in 1999 and has served on comScore’s Executive Committee since 2006. She is a seasoned industry analyst, with a background in marketing, marketing research, statistical modeling, and media consulting.

Prior to joining comScore, Ms. Hunter spent eight years at MMA, a media consultancy in Westport, Connecticut where she used the company’s proprietary regression-based methodology to quantify the return on clients on investment in traditional marketing vehicles. Ms. Hunter had responsibility for engaging and growing relationships with numerous blue chip clients, including Clorox, RadioShack, Procter & Gamble, Nestlé Purina Pet Care, and many others. As Senior Vice President, Ms. Hunter led a landmark effort between MMA, Information Resources, Inc. and Nielsen Media Research to measure the ROI of TV advertising on over 1,000 consumer packaged goods brands. The results of this broad study – titled How Advertising Works 2 – were widely published and utilized within the media industry.

Previously, Ms. Hunter contributed to the growth of the Coors and Keystone brands while at Coors Brewing Company in Denver, Colorado. Ms. Hunter began her career with Procter & Gamble where she was responsible for the marketing research of many established brands in the Soap and Household Cleaning sectors.

Ms. Hunter earned a BBA in marketing summa cum laude from University of Cincinnati and is a frequent speaker at leading industry conferences and events. Erin also holds the World Landspeed tandem record for a motorcycle at 170mph on the Bonneville Salt Flats. She resides with her man and her dog in San Francisco, CA.

Photo of Ryan Kuder

Ryan Kuder


Ryan is responsible for driving awareness of Biz360 products and services and helping the company expand into the small and medium size businesses market. He is also responsible for product marketing as the company unfolds a single platform to measure both traditional and social media. He brings to Biz360 diverse experience, having worked with small business startups, including leading one himself, as well as marketing for major online brands.

Prior to Biz360 Ryan worked with early stage high-tech startups at Koombea Interactive where he helped entrepreneurs develop product, marketing and business strategies and advised them on the uses of social technology. Prior to that Ryan led international marketing for Yahoo! Mail and led a team focused on audience marketing. Before Yahoo, Ryan managed the global content management system development and rollout for eBay, and led a team working on global mobile internet solutions for Vodafone.

Ryan is also a professional and personal social media activist. He founded Hi, I’m, a social media technology startup which allows users to create a social profile featuring their content from all of their social networks.

Ryan graduated from Georgetown University with a Bachelor Degree in Business Administration and Marketing.

Photo of Matthew Langie

Matthew Langie

Omniture, An Adobe Company

Matthew Langie is Director of Product Marketing for the Omniture Business Unit, Adobe Systems Incorporated, where he spearheads product marketing for the industry-leading web analytics solutions including Omniture SiteCatalyst and Omniture Discover.

Langie has extensive software marketing management experience including leadership roles at WebTrends, Infor Global Solutions, Datastream, and Hewlett-Packard. Previously, he built the marketing team for the entertainment software company founded by best-selling author Michael Crichton, and led marketing and business development efforts for the software technology research lab at Intel.

He holds a BBA in marketing from the University of Notre Dame and an MBA from the University of Texas at Austin, where he was recognized with the Texas Business Hall of Fame foundation award and scholarship. He is a former Air Force officer, separating at the rank of Captain. Mr. Langie also serves on the Board of Directors for the Web Analytics Association.

Photo of John Lovett

John Lovett

Web Analytics Demystified

John Lovett is widely recognized as a web analytics industry luminary who has impacted the analytics community through his research and thought leadership. As a veteran industry analyst, Mr. Lovett is often called upon to present at events and frequently quoted in mainstream media because of his deep knowledge of web analytics issues and intimate familiarity with measurement technologies.

Photo of Dave McClure

Dave McClure

500 Hats

Dave McClure has been geeking out in Silicon Valley for almost twenty years as a software developer, entrepreneur, startup advisor, angel investor, blogger, & internet marketing nerd. He is an advisor or investor for Mint, Mashery, Simply Hired, TeachStreet, Oortle, CrazyEgg, SlideShare, Eventvue, RichRelevance, HealthUnity, & Canopy Financial.

Dave is the conference chair for, and runs a monthly dinner series for entrepreneurs called He has been a guest lecturer at Stanford University for the nation’s first-ever course on building Facebook Apps. Dave is a board member for microfinance accelerator Unitus, advisor to microfinance lender, and a co-founder of the Silicon Valley Microfinance Network.

From 2005 to 2006, Dave launched and ran marketing for job search engine Simply Hired, and its evil twin Simply Fired. From 2001 to 2004, Dave worked at PayPal as Director of Marketing, where he founded and ran the PayPal Developer Network program. Prior to PayPal Dave was a database consultant and programmer for several companies including Microsoft and Intel. In 1994 he founded Aslan Computing, an internet and e-commerce firm later acquired by Servinet/Panurgy in 1998.

Before coming to Silicon Valley, Dave barely graduated from the Johns Hopkins University with a BS in Mathematical Sciences Engineering and a minor in frisbee, billiards, and foosball. His interests include microfinance and economic innovation, entrepreneurship and venture capital, ultimate frisbee, cartoons and animation, and an ever-growing collection of silly hats.

For more info see Dave’s blog: Master of 500 Hats

Photo of Hiten Shah

Hiten Shah

CrazyEgg / KISSmetrics

Hiten Shah is the founder of KISSmetrics, which uses data to help online businesses make better business decisions. A recognized authority on data-driven marketing and entrepreneurship, he founded marketing consultancy ACS and Crazy Egg, an analytics tool that visualizes users’ experience on a website. Now with KISSmetrics he is building a data driven solution for to help online businesses make better business decisions. Hiten advises a variety of startups, including iSocket,LaunchRock, Lolapps, Recurly,SlideShare, SocializedHR and Sponge.

Chris Slowe

Employee at reddit since the early start-up days, and currently lead developer (of a team of four programmers, one community manager, and several million users with strong opinions).

Photo of Kevin Weil

Kevin Weil

Twitter, Inc.

Kevin Weil specializes in the technology behind distributed systems, parallel processing, and analytics, especially in the context of large datasets. He currently leads the analytics team at Twitter, using Hadoop and other big data analytics tools to crunch Twitter’s massive data set and apply those learnings to improve the product. Prior to Twitter, he was the first employee at next-generation web media startup Cooliris, backed and incubated by Kleiner Perkins. At Cooliris, he innovated on user growth and advertising-focused analytics on a server cluster running Hadoop, Pig, and Hive — open-source implementations of the Google technology stack that are central to companies like Facebook, Yahoo, and A9. Mr. Weil has also worked at municipal wireless network provider Tropos Networks, where he optimized the performance of citywide wireless mesh networks. He has also worked at Microsoft Research and at SLAC.

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