Designing Social Applications for the Next Phase of Web2.0: Data

Jamie Taylor (Metaweb)
Location: 2006 Level:
Average rating: ***..
(3.47, 19 ratings)

As social applications mature the value they produce will come from the “Socially Generated Data” they produce. This Social Data will power everything from targeted advertising and brand development to social activism and collective intelligence.

In contrast to the User Generated Content which powered the early phases of Web2.0, the value of User Generated Data is greatly influenced by information architecture and social network design.

While we are only beginning to harness User Generated Data, a rich history of network analysis and early experiences with the creation of User Generated Content (the less focused and harder to analyze cousin of User Generated Data) can help us tune social systems to produce high quality Socially Generated Data. These well designed social systems not only produce higher value outcomes for application providers, but produce better user experiences as well.

Topics discussed will include:

  • The Stone Soup of Data effect and how to harness it
  • What forest fires can teach us about collaboratively generated data
  • Random networks and not-so-random networks in social application design
  • How successful social applications scale beyond Metcalfe’s law
  • How to increase the power of socially generated data in a few simple steps
  • The relationship between User Generated Content and User Generated Data (or how analyzing Wikipedia teaches you things about Facebook and Twitter)
Photo of Jamie Taylor

Jamie Taylor


Jamie started one of the first ISPs in San Francisco so he could get a better Internet connection at home.
He finally got a real job as CTO at DETERMINE Software (now a part of Selectica) helping create order in the unstructured world of Enterprise contract management.
He is now helping to organize the world’s structured information in Freebase by watching over data operations at Metaweb. And somewhere along the line he received a Ph.D. from Harvard University in Behavioral Economics.

Silverlight Showcase
  • Microsoft Corporation
  • .CO
  • Adobe Systems, Inc.
  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet

Rob Koziura
(415) 947-6111

Kaitlin Pike
(415) 947-6306

View a complete list of Web 2.0 Expo contacts.