Crucial Mobile Analytics for Marketers

Matthew Langie (Omniture, An Adobe Company)
Focus on Analytics, Focus on Mobile
Location: 2009 Level:
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(2.83, 6 ratings)

Mobile is one of the fastest growing sectors of the technology industry. Worldwide mobile advertising spending is expected to grow from $1.7 billion in 2007 to $12.8 billion in 2011 while wi-fi capable mobile phone shipments worldwide are expected to grow from 27 million in 2007 to 400 million in 2012, a 71.5% compound annual growth rate. (Gartner, Berg Insight, June 2008). These metrics are expected to continue to grow in the next year, particularly with new releases, applications and network/software updates to smart phones.

For marketers, it’s crucial to understand the behavior of mobile users so you can appropriately position and target messaging and campaigns. Businesses can significantly increase the ROI of their mobile initiatives through such optimization and targeting efforts. What are the benefits to effectively measuring the mobile apps on the iPhone, Blackberry, Android and other smart phone devices? How can analytics be leveraged on mobile optimized sites to drive ROI for the channel? What are the key issues and drivers to effective measurement? Who is currently using and seeing success by measuring, optimizing and targeting mobile messaging and campaigns? All of these questions and more will be answered in this session by Aseem Chandra, Vice President, Product Marketing, Omniture Business Unit, Adobe Systems Incorporated. In today’s world of constant texting, calling, browsing and “apping,” you can ultimately increase sales, conversion, market share and ad spend by understanding the impact these devices and apps can have on you, your brand and your business.

Takeaways

Come hear best practices from those who have pioneered this mobile analytics market as well as future trends. Learn how to align vendor and customer interests, how to gain a broader understanding of site traffic via mobile measurement and how to incorporate video and other social media measurements on mobile devices to stay relevant in today’s competitive landscape. Aseem will also share insights about how Omniture customers use real-time measurement in their mobile marketing efforts and brand interactions to deliver a more relevant mobile experience for customers. Understanding engagement with multiple types of mobile platforms can deliver measureable ROI!

Photo of Matthew Langie

Matthew Langie

Omniture, An Adobe Company

Matthew Langie is Director of Product Marketing for the Omniture Business Unit, Adobe Systems Incorporated, where he spearheads product marketing for the industry-leading web analytics solutions including Omniture SiteCatalyst and Omniture Discover.

Langie has extensive software marketing management experience including leadership roles at WebTrends, Infor Global Solutions, Datastream, and Hewlett-Packard. Previously, he built the marketing team for the entertainment software company founded by best-selling author Michael Crichton, and led marketing and business development efforts for the software technology research lab at Intel.

He holds a BBA in marketing from the University of Notre Dame and an MBA from the University of Texas at Austin, where he was recognized with the Texas Business Hall of Fame foundation award and scholarship. He is a former Air Force officer, separating at the rank of Captain. Mr. Langie also serves on the Board of Directors for the Web Analytics Association.

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Sponsors
  • Microsoft Corporation
  • .CO
  • Adobe Systems, Inc.
  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet
  • SOASTA

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

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