Create a Successful Social Media Plan: The Seven-Step Program

Aliza Sherman (Conversify)
Location: 2002 Level:
Presentation: external link
Average rating: ***..
(3.71, 34 ratings)

Engaging in social media doesn’t mean launching a Twitter account or Facebook Page—and then going crazy trying to keep it up. With a sound strategy and plan in place, you can effectively integrate social media tools and tactics into your workplace and workflow, saving both time and money in the long run.

In this session, we’ll cover steps you can take to map out why and how your organization can and should use social media tools and tactics.

Find out how to:

  • Realistically assess your organization’s social media tolerance.
  • Identify challenges to social media integration before they crop up.
  • Prepare yourself and your team for social media deployment.
  • Mine social media’s wealth in 15 minutes a day.

Learn seven ways to properly plan for social media marketing in your organization from a web pioneer and Internet strategist with over 15 years of experience consulting in online marketing and engagement strategies and internal new media integration processes.

Aliza Sherman


Aliza Sherman is considered a Web pioneer for her work in the early 90s when she founded the first full-service, women-owned Internet company – Cybergrrl, Inc. – and the first women’s technology networking organization – Webgrrls International – in early 1995. Aliza has been speaking around the world about the Internet, online community, Web marketing and social media for over a decade, including at the Women’s Forum in Deauville; the American Travel Writers Society in Santiago, Chile; and BlogHer in Chicago. Fast Company magazine recently named her one of the Most Influential Women in Technology.

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Michael Boor
05/04/2010 9:55am PDT

Great presentation and will use this for internal stakeholders as well – the value of this content goes both ways. Thanks for a great initial session!

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Sara Peyton
05/03/2010 11:19pm PDT

A strong, entertaining, and illuminating presentation on creating a measurable social media campaign.

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Francesco Canale
05/03/2010 4:32am PDT

consistency…a presentation with a strengh of involvement which remind socials degree of involvement…

Michal Wachstock
05/03/2010 4:27am PDT

Good overall, good speaker. Happy to have heard more actual tactics, actual tools. A bit too theoretical. But enjoyed overall.

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