Top 10 Pitfalls to Avoid in RIA Development

Anthony Franco (EffectiveUI)
Location: 2006 Level:
Average rating: ***..
(3.45, 22 ratings)

While there are many ways to successfully design and develop software, there are even more ways to fail. In this session, under the polite umbrella of “lessons learned,” Anthony Franco, president of EffectiveUI, will explore the pitfalls of inefficient workflows, worst practices and poor communication that will ensure the demise of any software project. Attendees who work in various processes including agile, waterfall, spiral design and development will take away valuable information about what NOT to do when expecting to get decent software out the door.

Photo of Anthony Franco

Anthony Franco


A self-described, “usability fanatic,” Anthony Franco, president of Denver-based EffectiveUI, co-founded his company in 2005 under the core belief that people deserve better software.

In his role as president, Anthony is responsible for building and strengthening business relationships, identifying new business opportunities and market solutions for clients and in communicating the value and importance of user experience-driven business strategies.

Anthony considers himself a “serial entrepreneur.” He has founded many successful technology-based consultancy companies beginning in 1998. He is most proud of his success with EffectiveUI, which has experienced substantial grown in just four years, beginning with three employees to nearly 100 to date, and was awarded one of Colorado’s “Best Places to Work” by the Denver Business Journal in 2008.

Anthony has an extensive consulting background, providing award-winning software and user experience direction to Fortune 1000 companies.

Earlier on in his career, Anthony worked in feature post-production where he was responsible for managing technically sophisticated projects at Warner Brothers. He specializes in many disciplines including interface architecture, technology enablement and strategic product visioning.

Anthony has served as a presenter and panelist at many industry trade shows and conferences including Adobe MAX, Web 2.0 Expo, Microsoft MIX, AJAXWorld Conference & Expo and AlwaysOn Media.

Anthony has also authored several industry white papers and articles, including a book, soon to be published by O’Reilly Media, on the process for creating great software. He is also the author and creator of Anthony’s Blog, which details his thoughts on technology trends and applications in addition to the value and importance of usable software in creating exceptional user experiences.

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Picture of Carol Blanchar
Carol Blanchar
05/09/2010 2:48am PDT

Really appreciate the commitment to end user / customer experience and to affirmation of the need for an early and compelling business case, connecting the project to solid business value! Thank!

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