Creating a Culture of Sharing

Moderated by:
Josh Crandall (Netpop Research, LLC)
Jack Herrick (wikiHow), Mike Linksvayer (Creative Commons), Emily Richards (ArtisTech Media)
Focus on Community
Location: 2009 Level:
Average rating: ****.
(4.00, 5 ratings)

For a group of individuals, typically strangers, to share their opinions online, an environment of trust, openness and respect is preferable. For a group of individuals, typically strangers, to share their content or created works online, an environment of trust, openness and respect is required. What are the barriers that currently prevent people from sharing their created works online and what can sites do to assuage these concerns?

In a 50-minute panel discussion, “Creating a Culture of Sharing” first examines the benefits and barriers to sharing online and whether content creators and users agree on how content can be used. Findings from a two-year study for Creative Commons, conducted by Netpop Research and funded by The Mellon Foundation, will be presented. The landmark study incorporates findings from more than 80 interviews with thought leaders and over 14,000 completed surveys with content creators and users to examine the issues surrounding reuse of copyrighted content online for over 60 specific commercial and not-for-profit use cases.

Following this introduction/overview, a panel discussion moderated by Netpop Research will commence with representatives from Creative Commons, prominent blogs and content sharing sites. The discussion will focus on the issues of attribution, copyright, “copyleft,” and how sites should work to establish a “Culture of Sharing” (or trust, openness and respect). This panel will be highly useful for people building websites with social media components (engineers, business operators, and community managers) and for individuals who contribute or reuse content online and share their opinions online to increase their personal or professional profiles.

Photo of Josh Crandall

Josh Crandall

Netpop Research, LLC

Josh has worked in the interactive media and technology industries for over 18 years, serving in numerous senior business and product development roles. He founded Netpop and Netpop Research to capitalize on consumer intelligence and the increasingly important intersection of social media, online marketing and consumer opinion research. He has designed and managed global market studies for companies like Google, Facebook and Creative Commons. Prior to Netpop Research, he served as Director of Online Media and Applications for Electronic Arts and held positions in the New Media and Interactive Department of DIRECTV. He holds a Master of Arts degree in Motion Picture Producing from the University of Southern California and a Bachelor of Arts degree with an emphasis in Economics and Business Administration from the University of California, Los Angeles.

Photo of Jack Herrick

Jack Herrick


Jack started wikiHow, a wiki based how-to guide. With over 23 million unique visitors, wikiHow is one of the most popular sites on the web. As wikiHow’s steward, Jack works with a community of thousands of volunteers who create, edit and maintain wikiHow’s 75,000 how-to articles.

Prior to starting wikiHow, Jack was co-owner and co-CEO of Under Jack’s leadership, eHow became the world’s most popular how-to manual. Jack sold to Demand Media in 2006. Previous companies Jack co-founded include Luminescent Technologies, a leading provider of computational semiconductor lithography technology and, the largest online vendor of restaurant equipment and supplies. Earlier in his career Jack worked at McKinsey & Company.

Jack currently serves on the board of directors for StatusNet, an open source microblogging company. Jack has an MBA from the Tuck School at Dartmouth and a BA in History from Stanford.

Jack enjoys rock climbing and surfing. Before his startup career, Jack spent 2 years living in the back of a compact pickup truck in Yosemite Valley where he climbed El Capitan, Half Dome and Astroman. He now lives in Palo Alto, California with his wife and 2 kids.

Photo of Mike Linksvayer

Mike Linksvayer

Creative Commons

Linksvayer manages Creative Commons, which he joined as its CTO in 2003, where he has been a leader in scaling innovation and creativity through Creative Commons’ legal and technical infrastructure that enable the realization of the potential of digital networks to increase collaboration for business, institutions, and individuals. In 2000 Linksvayer co-founded Bitzi, an early semantic web, open content, open data, and mass collaboration service for annotation of all types of files which was integrated into many leading peer to peer applications. Previously he worked as a web and enterprise software developer and consultant. Linksvayer holds a degree from the University of Illinois at Urbana-Champaign in economics, a field which continues to strongly inform his approach to optimizing the social benefits of creativity and innovation. He lives in Oakland, California.

Photo of Emily Richards

Emily Richards

ArtisTech Media

CEO of ArtisTech Media, Emily Richards, is an independent musician and entrepreneur. Ms. Richards has been a leader in the digital music space for more than a decade. Prior to co-founding ArtisTech Media in early 2009, she served as the President of MP3tunes from its inception in 2005 to September 2008. With 11 self-released albums, Ms. Richards was the most downloaded pop/rock artist on and headlined its 50-city international tour in 2000. Ms. Richards worked as a CPA for Pricewaterhouse Coopers from 1993 to 2004, while simultaneously managing her music career. Ms. Richards is the artist ‘Snowflake’ on ccMixter, and in October of 2009, Creative Commons transitioned operation of to ArtisTech Media.

Comments on this page are now closed.


Picture of Josh Crandall
Josh Crandall
05/07/2010 2:12am PDT


Thanks for taking the time to comment. We hope you continue to participate in the conversation at and

Picture of Marianne Schwerdtfeger
Marianne Schwerdtfeger
05/06/2010 9:41am PDT

Awesome session, inspiring panel, and I also appreciated that the moderation was a bit more transparently structured than other moderated sessions I attended this conf. Thank you so much!

Silverlight Showcase
  • Microsoft Corporation
  • .CO
  • Adobe Systems, Inc.
  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet

Rob Koziura
(415) 947-6111

Kaitlin Pike
(415) 947-6306

View a complete list of Web 2.0 Expo contacts.