Web Analytics – Tracking People and Not Just Numbers

Neil Patel (KISSmetrics)
Average rating: ***..
(3.64, 33 ratings)

There are so many analytics solutions out there (free and paid) that companies can track a lot more than they used to be able to track. Companies need to be educated on how they can use different analytics solutions to better understand the “person” behind the metric. For example, if you properly setup your Omniture account (which most companies don’t do), you can find out the original referrer that caused a person to come to your website. That person may not convert the first time they visited your website. They may come back to your website 3 more times through 3 different referrers before they convert. But what you also need to understand is the original referrer that brought that person to your website and not just the last referrer that caused the conversion.

This is a designated Web2Open Hybrid session, with a follow up discussion scheduled in Web2Open Room 1 at 11:10am.

Photo of Neil Patel

Neil Patel


Neil Patel is the co-founder of 2 Internet companies: Crazy Egg, and KISSmetrics. Through these 2 companies he has helped large corporations such as AOL, General Motors, Hewlett-Packard and Viacom make more money from the web. By the age of 21 not only was Neil named a top 100 blogger by Technorati, but he was also one of the top influencers on the web according to the Wall Street Journal.

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Picture of Jason Penny
Jason Penny
05/04/2010 3:29pm PDT

Neil is a wealth of knowledge. I really like the way he offered his advice about websites of audience members in real time. I learned a great deal from this presentation.

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Michael Boor
05/04/2010 10:04am PDT

Great presentation that explained the topic in context and its application.

Marc Johns
05/04/2010 4:00am PDT

Content was valuable and varied, espcially helpful to see a good variety of app choices and processes instead of a sales job to “buy my product”.

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