Did Social Media Hijack My Marketing and Communications Strategies? How to Survive in a Post-Facebook World

Michael Smith (The Association of Former Students of Texas A&M)
Social Media Marketing
Location: 2002 Level:
Average rating: ***..
(3.41, 22 ratings)

The Association of Former Students at Texas A&M can show that social media do not kill communication and customer engagement opportunities, but instead provide a unique opportunity to interact with (and even grow!) your target audience. This session will focus on the challenges facing communications teams and chart viable strategies for creating an effective presence in the Web 2.0 world—punctuated by valuable lessons learned from our biggest failures. The discussion will be relevant to businesses that need to gain footing and find a path to maintain relevance in this new climate.

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Michael Smith

The Association of Former Students of Texas A&M

Mike Smith has been developing websites for 13 years and is currently webmaster for The Association of Former Students at Texas A&M. AggieNetwork.com has over 115,000 members within the overall Texas A&M former student population of 350,000+. Prior to his work at The Association, he worked on StandardCall.com, a leader in call measurement and monitoring services for yellow pages and directory publishers. He has led design and development for two web companies and specializes in database driven websites and web operations management and strategy. He also served as an officer in the United States Navy for six years as an analyst and briefer.

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Michael Smith
05/06/2010 7:23am PDT

Thanks for the comments! Sorry it wasn’t too beneficial Scott. With 50 minutes, trying to cover web/social strategies really kept it at the 60,000 foot level. I was also primarily focusing on businesses that need to gain their footing or who just don’t know what to do. I go a little more in depth about particular strategies on my blog, so if you ever want to stop by or spark up a discussion about something more advanced, I’d appreciate it!

Picture of Marianne Schwerdtfeger
Marianne Schwerdtfeger
05/06/2010 7:00am PDT

I agree – Michael got the “bad luck” of the draw on timing – would have been better on Day 1 or 2 for me, this one…But good content, thanks!

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Jessica Reid
05/06/2010 6:56am PDT

Good examples. Kept a good pace.

Scott Lum
05/06/2010 6:50am PDT

Pretty basic information for this crowd. Tough to sit through after going through deeper dives for the past few days

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Rob Koziura
(415) 947-6111

Kaitlin Pike
(415) 947-6306

View a complete list of Web 2.0 Expo contacts.