Top 5 Website Design Elements Your Visitors Hate (And How To Get Rid Of Them)

Ayat Shukairy (Invesp)
Focus on Analytics
Location: 2009 Level:
Average rating: **...
(2.13, 30 ratings)

Your website is easily found in search engine rankings and achieves record traffic. But oftentimes, visitors leave almost as quickly as they arrive. With millions of potential website visitors, there could be just as many individual reasons for abandonment. But there’s a good chance it’s one of the five discussed during this session.

Whether its non-compelling headlines or bewildering site architecture, this session will help you discover and avoid the top reasons visitors abandon websites.

You will:

  • Learn how to use analytics to determine what design elements are contributing to your visitor abandonment
  • Discover how customer persona development will empower you to enter the minds of consumers and link abandonment to emotional reactions
  • Learn from real life case studies, including that of HowStuffWorks, and how the removal of unpopular design elements has been proven to increase conversions and sales
Photo of Ayat Shukairy

Ayat Shukairy


Ayat Shukairy is co-founder of Invesp, a conversion rate optimization company, and a frequent speaker at industry events such as Search Engine Strategies and Internet Retailer. Shukairy focuses on landing page optimization, website usability and analytics and has led over 100 conversion optimization projects for companies including,,, and Shukairy’s work has helped generate an average 35% improvement in conversion rates and online revenue for Invesp clients. She is currently co-authoring a book on conversion optimization with O’Reilly Publishing.

Comments on this page are now closed.


Tim Woods
05/06/2010 6:59am PDT

Hm, not a good session – was not what I thought. Quite disappointed by it.

Picture of Ayat Shukairy
Ayat Shukairy
05/05/2010 11:17pm PDT

The idea behind the session was that design elements are to be determined by the user. That can only be done when there is a general understanding of user objections.

William McCormick
05/05/2010 7:29am PDT

This session description was completely misleading. This was marketing analysis and nothing more. Even then it was not particularly compellingly presented.

Silverlight Showcase
  • Microsoft Corporation
  • .CO
  • Adobe Systems, Inc.
  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet

Rob Koziura
(415) 947-6111

Kaitlin Pike
(415) 947-6306

View a complete list of Web 2.0 Expo contacts.