Money for Nothing: User-Generated Virtual Goods

Cary Rosenzweig (IMVU, Inc.)
Strategy & Business Models
Location: 2005 Level:
Average rating: ***..
(3.90, 10 ratings)

During this presentation, IMVU’s CEO, Cary Rosenzweig, will share tips and tricks that detail how the company created one of the most successful virtual goods businesses in the world. He will also share some of the common pitfalls facing virtual goods businesses and how these potential roadblocks can be easily avoided.  

Since launching in 2004, IMVU has grown into one of the largest virtual worlds with more than 40 million registered users and 6 million unique visitors per month. The company’s service offers a simple yet immersive 3D environment where users can customize their avatars and rooms, and meet and interact with other people from around the world. IMVU grew its revenue primarily by increasing the sale of virtual currency to its members who use that currency to purchase virtual goods ranging from clothing for their avatars to furniture for their virtual rooms.

Photo of Cary Rosenzweig

Cary Rosenzweig

IMVU, Inc.

Cary began serving as the CEO of IMVU in November 2007. Previously, he served as either CEO or Chief Marketing Officer at four other technology startups, including (acquired by CNET) and (acquired by Autobytel). Cary was VP and General Manager at Intuit, responsible for QuickBooks Payroll, which he grew from $100 million to $200 million over a three-year period (2003-2006). Cary began his career in marketing and brand management at Procter and Gamble, where he was Tide Brand Manager. He then went to Clorox, where he rose up the marketing ranks before becoming General Manager of the Clorox Pet Products Company.

Cary earned an A.B. in International Relations from Stanford University and an M.B.A. from the Stanford Graduate School of Business.

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Rob Koziura
(415) 947-6111

Kaitlin Pike
(415) 947-6306

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