The Future of Web Performance Optimization

Steve Souders (SpeedCurve)
Location: 2006 Level:
Average rating: ****.
(4.22, 40 ratings)

Starting at Velocity 2009 major web companies have shared how making their web sites faster resulted in increased revenue, improved user metrics, and reduced operating costs. Latency has become a part of Adwords Quality Score, ad exchange realtime bidding, and Google search rank, resulting in dramatically larger audiences for web sites and ad networks that are fast. From this focus on speed a new industry is emerging: Web Performance Optimization. Steve Souders walks through the major developments that got us to this point, and his predictions for where WPO will go in the future. As always, he includes several takeaways for making sure your web site stays faster than the competition.

Photo of Steve Souders

Steve Souders


Steve Souders works at Google on web performance and open source initiatives. His books High Performance Web Sites and Even Faster Web Sites explain his best practices for performance along with the research and real-world results behind them. Steve is the creator of YSlow, Cuzillion, and SpriteMe. He is co-chair of Velocity and co-founder of the Firebug Working Group. He taught CS193H High Performance Web Sites at Stanford, and frequently speaks at conferences including OSCON, The Ajax Experience, SXSW, and Web 2.0 Expo.

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Paul McKeever
05/09/2010 9:20pm PDT

Steve – thanks for one of the best sessions of the conference.

I thought you explained the context and relevance of your material clearly and succinctly. Your “top 10” list was very interesting and you kept the javascipt / 3rd party content section simple enough that even I could follow it.

Well done and thanks again.

Tim Woods
05/06/2010 6:45am PDT

Easily the best session I’ve been to all week. Great presenter, great topic. And he shows detail, which is really important, stops you from falling asleep! It was a good balance of show and tell. Excellent.

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